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Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

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  • Bianchi, Constanza
  • Milberg, Sandra
  • Cúneo, Andres

Abstract

Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil) and two long-haul (Spain and Germany) markets to visit Chile as a vacation destination. The authors develop a conceptual model that expands upon the theory of planned behavior (TPB) framework by incorporating self-concept theory and destination familiarity. The data were collected by applying an online questionnaire to respondents in four countries. Hypotheses are tested with structural equation modeling (SEM) technique. The results verify that the extended TPB model has good explanatory power and that destination familiarity and self-concept, in particular the ideal social self, help to differentiate what drives short and long-haul travelers' intentions to visit Chile. Perceived behavioral control and subjective norms are the strongest predictors of both short and long-haul travelers’ intentions to visit Chile for vacation.

Suggested Citation

  • Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:312-324
    DOI: 10.1016/j.tourman.2016.08.013
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    2. Zaitul Zaitul & Ilona Desi & Novianti Neva, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
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    4. Retno Santi Sumardi & Anuar Shah Bali Mahomed & Yuhanis Abdul Aziz, 2025. "Innovative Strategy for Muslim-Friendly Hotels (MFH): Responding to Challenges By Prioritizing Islamic Attributes," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(2), pages 60-91.
    5. Wang Changsong & Low Jinghong & Aleena Tan Poh Ling & Muhammad Afiq Bin Sukiman & Lucyann Kerry, 2024. "An Understanding of Malaysian Cinemagoers in the Post COVID-19 Era by Using a Computational Ontology," SAGE Open, , vol. 14(2), pages 21582440241, June.
    6. Ermias Kifle Gedecho & Lorenzo Masiero & Ernest Balutie Wavei & Richard Tianran Qiu & Provia Kesande, 2023. "Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay," Tourism Economics, , vol. 29(8), pages 1995-2011, December.
    7. Anyu Liu & Laura Vici & Vicente Ramos & Sauveur Giannoni & Adam Blake, 2021. "Visitor arrivals forecasts amid COVID-19: A perspective from the Europe team," Post-Print hal-04653783, HAL.
    8. Guglielmo Maria Caporale & Luis Alberiko Gil-Alana & Carlos Poza & José L. Ruiz-Alba, 2025. "The COVID-19 Shock and Spanish Hotel Activity," CESifo Working Paper Series 11985, CESifo.
    9. Xue, Lan & Zhang, Yi, 2020. "The effect of distance on tourist behavior: A study based on social media data," Annals of Tourism Research, Elsevier, vol. 82(C).
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    11. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.

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