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Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile

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  • Bianchi, Constanza
  • Milberg, Sandra
  • Cúneo, Andres

Abstract

Limited research examines short-haul and long-haul travelers' intentions to visit an emerging vacation destination in South America. To fill this gap, this research investigates intentions of potential travelers from two short-haul (Peru and Brazil) and two long-haul (Spain and Germany) markets to visit Chile as a vacation destination. The authors develop a conceptual model that expands upon the theory of planned behavior (TPB) framework by incorporating self-concept theory and destination familiarity. The data were collected by applying an online questionnaire to respondents in four countries. Hypotheses are tested with structural equation modeling (SEM) technique. The results verify that the extended TPB model has good explanatory power and that destination familiarity and self-concept, in particular the ideal social self, help to differentiate what drives short and long-haul travelers' intentions to visit Chile. Perceived behavioral control and subjective norms are the strongest predictors of both short and long-haul travelers’ intentions to visit Chile for vacation.

Suggested Citation

  • Bianchi, Constanza & Milberg, Sandra & Cúneo, Andres, 2017. "Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile," Tourism Management, Elsevier, vol. 59(C), pages 312-324.
    • Handle: RePEc:eee:touman:v:59:y:2017:i:c:p:312-324
    DOI: 10.1016/j.tourman.2016.08.013
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    2. Liu, Anyu & Vici, Laura & Ramos, Vicente & Giannoni, Sauveur & Blake, Adam, 2021. "Visitor arrivals forecasts amid COVID-19: A perspective from the Europe team," Annals of Tourism Research, Elsevier, vol. 88(C).
    3. Ermias Kifle Gedecho & Lorenzo Masiero & Ernest Balutie Wavei & Richard Tianran Qiu & Provia Kesande, 2023. "Investigating the determinants of outbound long-haul tourist daily expenditure and length of stay," Tourism Economics, , vol. 29(8), pages 1995-2011, December.
    4. Zaitul Zaitul & Novianti Neva & Ilona Desi, 2022. "Village-Based Tourism Performance: Tourist Satisfaction and Revisit Intention," Polish Journal of Sport and Tourism, Sciendo, vol. 29(2), pages 36-43, June.
    5. Boto-García, David & Baños-Pino, José Francisco, 2022. "Social influence and bandwagon effects in tourism travel," Annals of Tourism Research, Elsevier, vol. 93(C).
    6. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    7. Boley, B. Bynum & Jordan, Evan J. & Kline, Carol & Knollenberg, Whitney, 2018. "Social return and intent to travel," Tourism Management, Elsevier, vol. 64(C), pages 119-128.

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