IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i14p5698-d384903.html
   My bibliography  Save this article

Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus

Author

Listed:
  • Samah Ibnou-Laaroussi

    (Department of Business Administration, Faculty of Economics and Administrative Sciences, Cyprus International University, Mersin 10, Haspolat 99040, Turkey)

  • Husam Rjoub

    (Department of Accounting and Finance, Faculty of Economics and Administrative Sciences, Cyprus International University, Mersin 10, Haspolat 99040, Turkey)

  • Wing-Keung Wong

    (Department of Finance, Fintech Center, and Big Data Research Center Asia University, Taichung 41354, Taiwan)

Abstract

Sustainability of green tourism is gaining more attention from different stakeholders due to its environmental benefits. However, empirical studies on the behavioral aspect of the tourists towards sustainability of green tourism and its influence on the achievement of the green environment have not been exhaustively researched, most especially in a small island state like North Cyprus. In this paper, we investigate the behavioral aspects of international tourists towards the sustainability of green tourism employing an extended framework of the theory of planned behavior (TPB). A sample of 395 questionnaires was administered to the tourists that lodged at the 20 randomly selected five-star hotels in North Cyprus, while the study model was examined through structural equation modelling (SEM). Our study findings indicated that tourists’ perceptions of the sustainability of green tourism and their environmental concerns had a significantly positive impact on their attitudes. In addition, our results revealed that subjective norms had a significantly negative impact on intentions of the tourists to participate in sustainability of green tourism, while attitude was found to have a significantly positive impact on the tourists’ intentions to participate in the sustainability of green tourism. Moreover, we found that both environmental concerns and the intention of the tourists to participate in the sustainability of green tourism had a significantly positive impact on environmentally responsible tourism behavior. Lastly, our study contributes to enhancing the understanding of the perception of tourists on the green environment as it affects their behavior and subsequent influence on their intention to participate in the sustainability of green tourism with the attendant impact on the achievement of environmental degradation reduction.

Suggested Citation

  • Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:14:p:5698-:d:384903
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/14/5698/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/14/5698/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Claudia Cozzio & Ludovico Bullini Orlandi & Alessandro Zardini, 2018. "Food Sustainability as a Strategic Value Driver in the Hotel Industry," Sustainability, MDPI, vol. 10(10), pages 1-13, September.
    2. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    3. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    4. Li-Min Chuang & Pi-Ching Chen & Yen-Yu Chen, 2018. "The Determinant Factors of Travelers’ Choices for Pro-Environment Behavioral Intention-Integration Theory of Planned Behavior, Unified Theory of Acceptance, and Use of Technology 2 and Sustainability ," Sustainability, MDPI, vol. 10(6), pages 1-26, June.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Luis Pérez y Pérez & Pilar Egea, 2019. "About Intentions to Donate for Sustainable Rural Development: An Exploratory Study," Sustainability, MDPI, vol. 11(3), pages 1-14, February.
    7. Guomin Li & Wei Li & Zihan Jin & Zhihao Wang, 2019. "Influence of Environmental Concern and Knowledge on Households’ Willingness to Purchase Energy-Efficient Appliances: A Case Study in Shanxi, China," Sustainability, MDPI, vol. 11(4), pages 1-18, February.
    8. Kamonthip Maichum & Surakiat Parichatnon & Ke-Chung Peng, 2016. "Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers," Sustainability, MDPI, vol. 8(10), pages 1-20, October.
    9. Kumar, Abhishek & Sah, Bikash & Singh, Arvind R. & Deng, Yan & He, Xiangning & Kumar, Praveen & Bansal, R.C., 2017. "A review of multi criteria decision making (MCDM) towards sustainable renewable energy development," Renewable and Sustainable Energy Reviews, Elsevier, vol. 69(C), pages 596-609.
    10. Fayyaz Ahmad & Muhammad Umar Draz & Lijuan Su & Ilhan Ozturk & Abdul Rauf, 2018. "Tourism and Environmental Pollution: Evidence from the One Belt One Road Provinces of Western China," Sustainability, MDPI, vol. 10(10), pages 1-22, September.
    11. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    12. Saqib Ali & Habib Ullah & Minhas Akbar & Waheed Akhtar & Hasan Zahid, 2019. "Determinants of Consumer Intentions to Purchase Energy-Saving Household Products in Pakistan," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    13. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    14. Winitra Leelapattana & Shih-Yun Hsu & Weerapon Thongma & Chun Chen & Fu-Mei Chiang, 2019. "Understanding the Impact of Environmental Education on Tourists’ Future Visit Intentions to Leisure Farms in Mountain Regions," Sustainability, MDPI, vol. 11(6), pages 1-13, March.
    15. Han, Heesup & Hsu, Li-Tzang (Jane) & Sheu, Chwen, 2010. "Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities," Tourism Management, Elsevier, vol. 31(3), pages 325-334.
    16. Hallow Al-Talabani & Hasan Kilic & Ali Ozturen & Suhad Othman Qasim, 2019. "Advancing Medical Tourism in the United Arab Emirates: Toward a Sustainable Health Care System," Sustainability, MDPI, vol. 11(1), pages 1-15, January.
    17. Hong Thi Thu Nguyen & Rern-Jay Hung & Chun-Hung Lee & Hang Thi Thu Nguyen, 2018. "Determinants of Residents’ E-Waste Recycling Behavioral Intention: A Case Study from Vietnam," Sustainability, MDPI, vol. 11(1), pages 1-24, December.
    18. Han, Heesup, 2015. "Travelers' pro-environmental behavior in a green lodging context: Converging value-belief-norm theory and the theory of planned behavior," Tourism Management, Elsevier, vol. 47(C), pages 164-177.
    19. Chung-Te Ting & Chi-Ming Hsieh & Hsiao-Ping Chang & Han-Shen Chen, 2019. "Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    20. Judith Chen-Hsuan Cheng & Ai-Hsuan Chiang & Yulan Yuan & Ming-Yuan Huang, 2018. "Exploring Antecedents of Green Tourism Behaviors: A Case Study in Suburban Areas of Taipei, Taiwan," Sustainability, MDPI, vol. 10(6), pages 1-17, June.
    21. Deidre Bauer & Julia Arnold & Kerstin Kremer, 2018. "Consumption-Intention Formation in Education for Sustainable Development: An Adapted Model Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 10(10), pages 1-13, September.
    22. Jing Hou & Bo Hou, 2019. "Farmers’ Adoption of Low-Carbon Agriculture in China: An Extended Theory of the Planned Behavior Model," Sustainability, MDPI, vol. 11(5), pages 1-20, March.
    23. Shuai Yang & Lei Li & Jiemin Zhang, 2018. "Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    24. Xuhui Wang & Frida Pacho & Jia Liu & Redempta Kajungiro, 2019. "Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge," Sustainability, MDPI, vol. 11(1), pages 1-18, January.
    25. Shengqin Zheng & Ye Cheng & Yingjie Ju, 2019. "Understanding the Intention and Behavior of Renting Houses among the Young Generation: Evidence from Jinan, China," Sustainability, MDPI, vol. 11(6), pages 1-18, March.
    26. Lin Zhang & Liwen Chen & Zezhou Wu & Sizhen Zhang & Huanbin Song, 2018. "Investigating Young Consumers’ Purchasing Intention of Green Housing in China," Sustainability, MDPI, vol. 10(4), pages 1-15, April.
    27. Han, Heesup & Hyun, Sunghyup Sean, 2018. "What influences water conservation and towel reuse practices of hotel guests?," Tourism Management, Elsevier, vol. 64(C), pages 87-97.
    28. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    29. Felix, Reto & Hinsch, Chris & Rauschnabel, Philipp A. & Schlegelmilch, Bodo B., 2018. "Religiousness and environmental concern: A multilevel and multi-country analysis of the role of life satisfaction and indulgence," Journal of Business Research, Elsevier, vol. 91(C), pages 304-312.
    30. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. I Nyoman Normal & Made Setini, 2022. "Absorption Capacity and Development of Photocatalyst Green Ceramic Products with Moderation of Green Environment for Sustainability Performance of Developing Industries," Sustainability, MDPI, vol. 14(17), pages 1-18, August.
    2. Rafał Nagaj & Brigita Žuromskaitė, 2023. "Young Travellers and Green Travel in the Post-COVID Era," Sustainability, MDPI, vol. 15(18), pages 1-18, September.
    3. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    4. Abdullah F. Al Naim & Abu Elnasr E. Sobaih & Ibrahim A. Elshaer, 2023. "Enhancing Green Electronic Word-of-Mouth in the Saudi Tourism Industry: An Integration of the Ability, Motivation, and Opportunity and Planned Behaviour Theories," Sustainability, MDPI, vol. 15(11), pages 1-17, June.
    5. Mihai F. Băcilă & Raluca Ciornea & Luiza M. Souca & Alexandra M. Drule, 2022. "Content Analysis on Sustainability Dimensions in DMOs’ Social Media Videos Advertising the World’s Most Visited Cities," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    6. Heesup Han & Linda Heejung Lho & Hyeon-Cheol Kim & Elena-Nicoleta Untaru, 2021. "Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions," IJERPH, MDPI, vol. 18(2), pages 1-16, January.
    7. Georgică Gheorghe & Petronela Tudorache & Ioan Mihai Roşca, 2023. "The Contribution of Green Marketing in the Development of a Sustainable Destination through Advanced Clustering Methods," Sustainability, MDPI, vol. 15(18), pages 1-24, September.
    8. Soad Abokhamis Mousavi, 2022. "Sustainable Hotel Building Local Assessment Model: A Case of Northern Cyprus," Sustainability, MDPI, vol. 14(19), pages 1-21, October.
    9. Yanto Ramli & Erna Sofriana Imaningsih & Aldina Shiratina & Adnan Rajak & Anees Janee Ali, 2022. "Environmental Sustainability: To Enhance Organizational Awareness towards Green Environmental Concern," International Journal of Energy Economics and Policy, Econjournals, vol. 12(4), pages 307-316, July.
    10. Hassan Jalil Shah & Jenho Peter Ou & Saman Attiq & Muhammad Umer & Wing-Keung Wong, 2022. "Does Inclusive Leadership Improve the Sustainability of Employee Relations? Test of Justice Theory and Employee Perceived Insider Status," Sustainability, MDPI, vol. 14(21), pages 1-19, November.
    11. Aise Kim & Ki Pyung Kim & Tan Hai Dang Nguyen, 2021. "The Green Accommodation Management Practices: The Role of Environmentally Responsible Tourist Markets in Understanding Tourists’ Pro-Environmental Behaviour," Sustainability, MDPI, vol. 13(4), pages 1-23, February.
    12. Arif Aytekin & Huseyin Keles & Fatih Uslu & Ali Keles & Ozgur Yayla & Abdullah Tarinc & Gozde Seval Ergun, 2023. "The Effect of Responsible Tourism Perception on Place Attachment and Support for Sustainable Tourism Development: The Moderator Role of Environmental Awareness," Sustainability, MDPI, vol. 15(7), pages 1-17, March.
    13. Maria Palazzo & Iza Gigauri & Mirela Clementina Panait & Simona Andreea Apostu & Alfonso Siano, 2022. "Sustainable Tourism Issues in European Countries during the Global Pandemic Crisis," Sustainability, MDPI, vol. 14(7), pages 1-21, March.
    14. Yanto Ramli & Deden Kurniawan & Erna Sofriana Imaningsih & Tine Yuliantini & Sri Anah & Anees Janee Ali, 2023. "Imposing Green Management to Enhance the Organizational Awareness against the Environmental Sustainability," International Journal of Energy Economics and Policy, Econjournals, vol. 13(1), pages 518-528, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    2. Lin Shen & Hongyun Si & Lei Yu & Haolun Si, 2019. "Factors Influencing Young People’s Intention toward Municipal Solid Waste Sorting," IJERPH, MDPI, vol. 16(10), pages 1-19, May.
    3. Hongyun Si & Jian-gang Shi & Daizhong Tang & Shiping Wen & Wei Miao & Kaifeng Duan, 2019. "Application of the Theory of Planned Behavior in Environmental Science: A Comprehensive Bibliometric Analysis," IJERPH, MDPI, vol. 16(15), pages 1-26, August.
    4. Edwin Chukwuemeka Idoko & Chukwunonso Oraedu & Christian Chidera Ugwuanyi & Stephen Ikechukwu Ukenna, 2021. "Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    5. Othmane Aride & Maria-del-Mar Pàmies-Pallisé, 2019. "From Values to Behavior: Proposition of an Integrating Model," Sustainability, MDPI, vol. 11(21), pages 1-19, November.
    6. Lin Zhang & Liwen Chen & Zezhou Wu & Sizhen Zhang & Huanbin Song, 2018. "Investigating Young Consumers’ Purchasing Intention of Green Housing in China," Sustainability, MDPI, vol. 10(4), pages 1-15, April.
    7. Muhammad Yaseen Bhutto & Yasir Ali Soomro & Hailan Yang, 2022. "Extending the Theory of Planned Behavior: Predicting Young Consumer Purchase Behavior of Energy-Efficient Appliances (Evidence From Developing Economy)," SAGE Open, , vol. 12(1), pages 21582440221, February.
    8. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    9. Dangelico, Rosa Maria & Alvino, Letizia & Fraccascia, Luca, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    10. Chung-Te Ting & Chi-Ming Hsieh & Hsiao-Ping Chang & Han-Shen Chen, 2019. "Environmental Consciousness and Green Customer Behavior: The Moderating Roles of Incentive Mechanisms," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    11. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    12. Qing He & Haiyang Zhao & Lin Shen & Liuqun Dong & Ye Cheng & Ke Xu, 2019. "Factors Influencing Residents’ Intention toward Green Retrofitting of Existing Residential Buildings," Sustainability, MDPI, vol. 11(15), pages 1-23, August.
    13. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    14. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    15. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    16. Abdullah Al Mamun & Syed Ali Fazal & Ghazali Bin Ahmad & Mohd Rafi Bin Yaacob & Mohd. Rosli Mohamad, 2018. "Willingness to Pay for Environmentally Friendly Products among Low-Income Households along Coastal Peninsular Malaysia," Sustainability, MDPI, vol. 10(5), pages 1-19, April.
    17. Nketiah, Emmanuel & Song, Huaming & Adu-Gyamfi, Gibbson & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Does government involvement and awareness of benefit affect Ghanaian's willingness to pay for renewable green electricity?," Renewable Energy, Elsevier, vol. 197(C), pages 683-694.
    18. Diana Puspita Sari & Nur Aini Masruroh & Anna Maria Sri Asih, 2021. "Consumer Intention to Participate in E-Waste Collection Programs: A Study of Smartphone Waste in Indonesia," Sustainability, MDPI, vol. 13(5), pages 1-28, March.
    19. Alvino, Letizia & Dangelico, Rosa Maria, 2022. "Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers," Other publications TiSEM ed6b6a75-2a9f-4b6e-8076-9, Tilburg University, School of Economics and Management.
    20. Fatoki Olawale, 2020. "Factors Influencing the Purchase of Energy-Efficient Appliances by Young Consumers in South Africa," Foundations of Management, Sciendo, vol. 12(1), pages 151-166, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:14:p:5698-:d:384903. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.