IDEAS home Printed from https://ideas.repec.org/a/eee/renene/v197y2022icp683-694.html
   My bibliography  Save this article

Does government involvement and awareness of benefit affect Ghanaian's willingness to pay for renewable green electricity?

Author

Listed:
  • Nketiah, Emmanuel
  • Song, Huaming
  • Adu-Gyamfi, Gibbson
  • Obuobi, Bright
  • Adjei, Mavis
  • Cudjoe, Dan

Abstract

Renewable energy-generated electricity can improve the reliability of the power grid and contribute positively to environmental sustainability. This study expanded the theory of planned behavior (TPB) with government involvement and awareness of benefits to assess Ghanaian's willingness to pay (WTP) for renewable green electricity (RGE) in Ghana. With questionnaire responses, hypothetical statements were evaluated using partial least square-structural equation modeling (PLS-SEM). The findings are: (1) The research revealed that government involvement impacted WTP for RGE in Ghana through attitude and subjective norm except perceived behavioral control. (2) The study found that awareness of benefits influenced WTP for RGE in Ghana via attitude and subjective norm except perceived behavioral control. This research showed that the explanatory ability of the current structural research model (R2 = 52.2%) was better than that of the original TPB model (R2 = 42.3%), affirming that the structural model better explained the WTP for renewable green electricity in Ghana. Ghanaians' WTP for RGE typically stimulates the execution of renewable energy objectives that will enhance sustainable development if the government and investors give information on the environment. Governments can also increase Ghanaians willingness to pay for RGE by educating on the importance of renewable green electricity in providing a sustainable energy source for everybody.

Suggested Citation

  • Nketiah, Emmanuel & Song, Huaming & Adu-Gyamfi, Gibbson & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Does government involvement and awareness of benefit affect Ghanaian's willingness to pay for renewable green electricity?," Renewable Energy, Elsevier, vol. 197(C), pages 683-694.
    • Handle: RePEc:eee:renene:v:197:y:2022:i:c:p:683-694
    DOI: 10.1016/j.renene.2022.07.139
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096014812201148X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.renene.2022.07.139?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Tzanakis, I. & Hadfield, M. & Thomas, B. & Noya, S.M. & Henshaw, I. & Austen, S., 2012. "Future perspectives on sustainable tribology," Renewable and Sustainable Energy Reviews, Elsevier, vol. 16(6), pages 4126-4140.
    2. Adu-Gyamfi, Gibbson & Song, Huaming & Obuobi, Bright & Nketiah, Emmanuel & Wang, Hong & Cudjoe, Dan, 2022. "Who will adopt? Investigating the adoption intention for battery swap technology for electric vehicles," Renewable and Sustainable Energy Reviews, Elsevier, vol. 156(C).
    3. Tan, Ruipeng & Lin, Boqiang, 2019. "Public perception of new energy vehicles: Evidence from willingness to pay for new energy bus fares in China," Energy Policy, Elsevier, vol. 130(C), pages 347-354.
    4. Rezaei, Rohollah & Ghofranfarid, Marjan, 2018. "Rural households' renewable energy usage intention in Iran: Extending the unified theory of acceptance and use of technology," Renewable Energy, Elsevier, vol. 122(C), pages 382-391.
    5. Wang, Yacan & Yang, Ying & Wang, Jiaping & Douglas, Matthew & Su, Duan, 2021. "Examining the influence of social norms on orderly parking behavior of dockless bike-sharing users," Transportation Research Part A: Policy and Practice, Elsevier, vol. 147(C), pages 284-296.
    6. Tong, Huanhuan & Shen, Ye & Zhang, Jingxin & Wang, Chi-Hwa & Ge, Tian Shu & Tong, Yen Wah, 2018. "A comparative life cycle assessment on four waste-to-energy scenarios for food waste generated in eateries," Applied Energy, Elsevier, vol. 225(C), pages 1143-1157.
    7. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    8. Verma, Vivek Kumar & Chandra, Bibhas & Kumar, Sumit, 2019. "Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention," Journal of Business Research, Elsevier, vol. 96(C), pages 206-216.
    9. Masukujjaman, Mohammad & Alam, Syed Shah & Siwar, Chamhuri & Halim, Sharina Abdul, 2021. "Purchase intention of renewable energy technology in rural areas in Bangladesh: Empirical evidence," Renewable Energy, Elsevier, vol. 170(C), pages 639-651.
    10. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    11. Li Bai & Mingliang Wang & Shunlong Gong, 2019. "Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness," Sustainability, MDPI, vol. 11(11), pages 1-18, May.
    12. Cudjoe, Dan & Han, Myat Su & Chen, Weiming, 2021. "Power generation from municipal solid waste landfilled in the Beijing-Tianjin-Hebei region," Energy, Elsevier, vol. 217(C).
    13. Gao, Lan & Wang, Shanyong & Li, Jun & Li, Haidong, 2017. "Application of the extended theory of planned behavior to understand individual’s energy saving behavior in workplaces," Resources, Conservation & Recycling, Elsevier, vol. 127(C), pages 107-113.
    14. Obuobi, Bright & Zhang, Yifeng & Adu-Gyamfi, Gibbson & Nketiah, Emmanuel & Grant, Martin Kobby & Adjei, Mavis & Cudjoe, Dan, 2022. "Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    15. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    16. Yazdanpanah, Masoud & Komendantova, Nadejda & Ardestani, Roshanak Shafiei, 2015. "Governance of energy transition in Iran: Investigating public acceptance and willingness to use renewable energy sources through socio-psychological model," Renewable and Sustainable Energy Reviews, Elsevier, vol. 45(C), pages 565-573.
    17. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    18. Jabeen, Gul & Ahmad, Munir & Zhang, Qingyu, 2021. "Perceived critical factors affecting consumers’ intention to purchase renewable generation technologies: Rural-urban heterogeneity," Energy, Elsevier, vol. 218(C).
    19. Han, Myat Su & Cudjoe, Dan, 2020. "Determinants of energy-saving behavior of urban residents: Evidence from Myanmar," Energy Policy, Elsevier, vol. 140(C).
    20. María del Mar Alonso‐Almeida & Josep Llach & Frederic Marimon, 2014. "A Closer Look at the ‘Global Reporting Initiative’ Sustainability Reporting as a Tool to Implement Environmental and Social Policies: A Worldwide Sector Analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(6), pages 318-335, November.
    21. Conradie, Peter D. & De Ruyck, Olivia & Saldien, Jelle & Ponnet, Koen, 2021. "Who wants to join a renewable energy community in Flanders? Applying an extended model of Theory of Planned Behaviour to understand intent to participate," Energy Policy, Elsevier, vol. 151(C).
    22. Agyekum, Ephraim Bonah & Amjad, Fahd & Mohsin, Muhammad & Ansah, Michael Nii Sanka, 2021. "A bird's eye view of Ghana's renewable energy sector environment: A Multi-Criteria Decision-Making approach," Utilities Policy, Elsevier, vol. 70(C).
    23. Khorasanizadeh, Hasti & Parkkinen, Jussi & Parthiban, Rajendran & David Moore, Joel, 2015. "Energy and economic benefits of LED adoption in Malaysia," Renewable and Sustainable Energy Reviews, Elsevier, vol. 49(C), pages 629-637.
    24. Gyamfi, Samuel & Modjinou, Mawufemo & Djordjevic, Sinisa, 2015. "Improving electricity supply security in Ghana—The potential of renewable energy," Renewable and Sustainable Energy Reviews, Elsevier, vol. 43(C), pages 1035-1045.
    25. Panwar, N.L. & Kaushik, S.C. & Kothari, Surendra, 2011. "Role of renewable energy sources in environmental protection: A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(3), pages 1513-1524, April.
    26. Duku, Moses Hensley & Gu, Sai & Hagan, Essel Ben, 2011. "Biochar production potential in Ghana—A review," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(8), pages 3539-3551.
    27. Kaplan, Sigal & Manca, Francesco & Nielsen, Thomas Alexander Sick & Prato, Carlo Giacomo, 2015. "Intentions to use bike-sharing for holiday cycling: An application of the Theory of Planned Behavior," Tourism Management, Elsevier, vol. 47(C), pages 34-46.
    28. Lange, Florian & Brückner, Carolin & Kröger, Birte & Beller, Johannes & Eggert, Frank, 2014. "Wasting ways: Perceived distance to the recycling facilities predicts pro-environmental behavior," Resources, Conservation & Recycling, Elsevier, vol. 92(C), pages 246-254.
    29. Hojnik, Jana & Ruzzier, Mitja & Fabri, Stephanie & Klopčič, Alenka Lena, 2021. "What you give is what you get: Willingness to pay for green energy," Renewable Energy, Elsevier, vol. 174(C), pages 733-746.
    30. Shanyong Wang & Jin Fan & Dingtao Zhao & Shu Yang & Yuanguang Fu, 2016. "Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model," Transportation, Springer, vol. 43(1), pages 123-143, January.
    31. Ayodele, T.R. & Ogunjuyigbe, A.S.O. & Ajayi, O.D. & Yusuff, A.A. & Mosetlhe, T.C., 2021. "Willingness to pay for green electricity derived from renewable energy sources in Nigeria," Renewable and Sustainable Energy Reviews, Elsevier, vol. 148(C).
    32. Ankrah, Isaac & Lin, Boqiang, 2020. "Renewable energy development in Ghana: Beyond potentials and commitment," Energy, Elsevier, vol. 198(C).
    33. Czajkowski, Mikołaj & Zagórska, Katarzyna & Hanley, Nick, 2019. "Social norm nudging and preferences for household recycling," Resource and Energy Economics, Elsevier, vol. 58(C).
    34. Zografakis, Nikolaos & Sifaki, Elli & Pagalou, Maria & Nikitaki, Georgia & Psarakis, Vasilios & Tsagarakis, Konstantinos P., 2010. "Assessment of public acceptance and willingness to pay for renewable energy sources in Crete," Renewable and Sustainable Energy Reviews, Elsevier, vol. 14(3), pages 1088-1095, April.
    35. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    36. Proudlove, Richard & Finch, Sue & Thomas, Sebastian, 2020. "Factors influencing intention to invest in a community owned renewable energy initiative in Queensland, Australia," Energy Policy, Elsevier, vol. 140(C).
    37. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarko & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan & Zhu, Bangzhu, 2023. "Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    2. Wong, Gai-Zhe & Wong, Kok-Hoe & Lau, Teck-Chai & Lee, Jun-Han & Kok, Yin-Hui, 2024. "Study of intention to use renewable energy technology in Malaysia using TAM and TPB," Renewable Energy, Elsevier, vol. 221(C).
    3. Badawi Badawi & Muhammad Ridwan Andi Purnomo & Yuni Siswanti & Akhmad Syari’udin & Muamar Nur Kholid & Istyakara Muslichah & Tania Avianda Gusman, 2022. "Religiosity and subjective norm in waqf intention: The mediating role of attitude," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(8), pages 264-275, November.
    4. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarkoh & Obuobi, Bright & Nketiah, Emmanuel & Zhang, Ming, 2024. "Electric mobility in an oil-producing developing nation: Empirical assessment of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    5. Rui Zhou & Hiroatsu Fukuda & You Li & Yafei Wang, 2023. "Comparison of Willingness to Pay for Quality Air and Renewable Energy Considering Urban Living Experience," Energies, MDPI, vol. 16(2), pages 1-21, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nketiah, Emmanuel & Song, Huaming & Obuobi, Bright & Adu-Gyamfi, Gibbson & Adjei, Mavis & Cudjoe, Dan, 2022. "Citizens' willingness to pay for local anaerobic digestion energy: The influence of altruistic value and knowledge," Energy, Elsevier, vol. 260(C).
    2. Nketiah, Emmanuel & Song, Huaming & Cai, Xiang & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2022. "Citizens’ intention to invest in municipal solid waste to energy projects in Ghana: The impact of direct and indirect effects," Energy, Elsevier, vol. 254(PC).
    3. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Determinants of adoption intention of battery swap technology for electric vehicles," Energy, Elsevier, vol. 251(C).
    4. Nketiah, Emmanuel & Song, Huaming & Gu, Tao & Adjei, Mavis & Adu-Gyamfi, Gibbson & Obuobi, Bright, 2024. "How willing are residents to accept sustainable energy from food waste generated by anaerobic digestion projects?," Energy, Elsevier, vol. 298(C).
    5. Cudjoe, Dan & Adu-Gyamfi, Gibbson, 2024. "Assessment of the determinants of residents’ participation in local waste-to-energy projects in China: The case of Beijing-Tianjin-Hebei region," Energy, Elsevier, vol. 298(C).
    6. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarko & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan & Zhu, Bangzhu, 2023. "Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    7. Adu-Gyamfi, Gibbson & Song, Huaming & Asamoah, Ama Nyarko & Li, Liang & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Towards sustainable vehicular transport: Empirical assessment of battery swap technology adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    8. Adu-Gyamfi, Gibbson & Song, Huaming & Obuobi, Bright & Nketiah, Emmanuel & Wang, Hong & Cudjoe, Dan, 2022. "Who will adopt? Investigating the adoption intention for battery swap technology for electric vehicles," Renewable and Sustainable Energy Reviews, Elsevier, vol. 156(C).
    9. Adu-Gyamfi, Gibbson & Song, Huaming & Nketiah, Emmanuel & Obuobi, Bright & Wu, Qin & Cudjoe, Dan, 2024. "Refueling convenience and range satisfaction in electric mobility: Investigating consumer willingness to use battery swap services for electric vehicles," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    10. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    11. Song, Jiawen & Cai, Lanhui & Yuen, Kum Fai & Wang, Xueqin, 2023. "Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    12. Edwin Chukwuemeka Idoko & Chukwunonso Oraedu & Christian Chidera Ugwuanyi & Stephen Ikechukwu Ukenna, 2021. "Determinants of Smart Meter on Sustainable Energy Consumption Behavior: A Developing Country Perspective," SAGE Open, , vol. 11(3), pages 21582440211, July.
    13. Fu, Xuemei, 2024. "Understanding the adoption intention for electric vehicles: The role of hedonic-utilitarian values," Energy, Elsevier, vol. 301(C).
    14. Tuğba Yeğin & Muhammad Ikram, 2022. "Analysis of Consumers’ Electric Vehicle Purchase Intentions: An Expansion of the Theory of Planned Behavior," Sustainability, MDPI, vol. 14(19), pages 1-27, September.
    15. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    16. Samah Ibnou-Laaroussi & Husam Rjoub & Wing-Keung Wong, 2020. "Sustainability of Green Tourism among International Tourists and Its Influence on the Achievement of Green Environment: Evidence from North Cyprus," Sustainability, MDPI, vol. 12(14), pages 1-24, July.
    17. Muhammad Yaseen Bhutto & Xiaohui Liu & Yasir Ali Soomro & Myriam Ertz & Yasser Baeshen, 2020. "Adoption of Energy-Efficient Home Appliances: Extending the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(1), pages 1-25, December.
    18. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarkoh & Obuobi, Bright & Nketiah, Emmanuel & Zhang, Ming, 2024. "Electric mobility in an oil-producing developing nation: Empirical assessment of electric vehicle adoption," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    19. Paul Chibuogwu Ashinze & Jian Tian & Peter Chiedu Ashinze & Mehrab Nazir & Imrab Shaheen, 2021. "A Multidimensional Model of Sustainable Renewable Energy Linking Purchase Intentions, Attitude and User Behavior in Nigeria," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
    20. Wei Zheng & Hongliang Qiu & Alastair M. Morrison, 2023. "Applying a Combination of SEM and fsQCA to Predict Tourist Resource-Saving Behavioral Intentions in Rural Tourism: An Extension of the Theory of Planned Behavior," IJERPH, MDPI, vol. 20(2), pages 1-23, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:renene:v:197:y:2022:i:c:p:683-694. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/renewable-energy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.