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Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana

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  • Obuobi, Bright
  • Zhang, Yifeng
  • Adu-Gyamfi, Gibbson
  • Nketiah, Emmanuel
  • Grant, Martin Kobby
  • Adjei, Mavis
  • Cudjoe, Dan

Abstract

The amount of food wasted globally and its proper management is a great concern for authorities and researchers to help curb the menace. The more food is wasted, the greater insecurity the world faces with accompanying environmental problems. In addressing this issue, the norm activation model and the theory of planned behavior are combined to assess retailers’ fruits and vegetable waste management behavior. With empirical data from 376 respondents in Kumasi - Ghana, analysis was made using partial least square-structural equation modeling (PLS-SEM). The study found that subjective norm affects attitude and intention positively. Also, attitude towards fruit and vegetable waste behavior was identified to influence intention positively. There was a positive influence from both awareness of consequence and ascription of responsibility on personal norms. Personal norms positively influence retailers’ intentions. Knowledge positively affects both intention and behavior towards fruits and vegetable waste. Behavioral intention influenced behavior strongly. These findings and their suggested policy implications provide great insights into fruits and vegetable waste management.

Suggested Citation

  • Obuobi, Bright & Zhang, Yifeng & Adu-Gyamfi, Gibbson & Nketiah, Emmanuel & Grant, Martin Kobby & Adjei, Mavis & Cudjoe, Dan, 2022. "Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    • Handle: RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000649
    DOI: 10.1016/j.jretconser.2022.102971
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    2. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarko & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan & Zhu, Bangzhu, 2023. "Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    3. Nketiah, Emmanuel & Song, Huaming & Adu-Gyamfi, Gibbson & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Does government involvement and awareness of benefit affect Ghanaian's willingness to pay for renewable green electricity?," Renewable Energy, Elsevier, vol. 197(C), pages 683-694.
    4. Adu-Gyamfi, Gibbson & Song, Huaming & Asamoah, Ama Nyarko & Li, Liang & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan, 2022. "Towards sustainable vehicular transport: Empirical assessment of battery swap technology adoption in China," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    5. Yue Ma & Abdullah Al Mamun & Mohd Helmi Ali & Mohammad Enamul Hoque & Zhai Lili, 2023. "Modeling the intention and adoption of food waste prevention practices among Chinese households," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    6. Song, Jiawen & Cai, Lanhui & Yuen, Kum Fai & Wang, Xueqin, 2023. "Exploring consumers’ usage intention of reusable express packaging: An extended norm activation model," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    7. Duong, Cong Doanh, 2023. "“What goes around comes around†: Activating sustainable consumption with curvilinear effects of karma determinants," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    8. Davoudi, Zahra & Seifbarghy, Mehdi & Sarkar, Mitali & Sarkar, Biswajit, 2023. "Effect of bargaining on pricing and retailing under a green supply chain management," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    9. Kirmani, Mohd Danish & Fatah Uddin, S.M. & Sadiq, Muhammad Ahsan & Ahmad, Asad & Haque, Md Asadul, 2023. "Food-leftover sharing intentions of consumers: An extension of the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    10. Nketiah, Emmanuel & Song, Huaming & Obuobi, Bright & Adu-Gyamfi, Gibbson & Adjei, Mavis & Cudjoe, Dan, 2022. "Citizens' willingness to pay for local anaerobic digestion energy: The influence of altruistic value and knowledge," Energy, Elsevier, vol. 260(C).

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