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Comparison of Slovak and Arabic culture II. Happiness, freedom, trust, religion

Author

Listed:
  • Dana Vokounová

    (University of Economics in Bratislava, Bratislava, Slovak Republic)

  • Silvia Hanková

    (University of Economics in Bratislava, Bratislava, Slovak Republic)

Abstract

Thanks to the changes in the orientation of the values we can observe important social transformations in society. That´s one of the reasons why also the continual international research started to focus on these values (for example World Values Survey or European Values Study). Our survey reveals, that work, family, friends and acquaintances are equally important for both cultures. Leisure time is more important for the Slovaks. Respondents from Arabic countries, on the other hand, find politics and religion more important. The biggest difference in all themes was represented by religion. The Slovaks find religion as not very important. Unlike the respondents from Arabic countries, who find it important or even very important. Both cultures admit, even though the respondents from Arabic countries in a larger degree, that religious people can get comfort and strength from their religion. Other differences between these two surveyed cultures were in the trust towards another people and in the freedom of decision-making. It turned out that the Slovaks are less trustful and feel like they have a bigger possibility of decision-making and controlling their life. The Slovaks and the respondents from Arabic countries have more or less the same feeling of happiness. But the Slovaks are more satisfied with their life than the respondents from Arabic countries. This inconsistency shows, that even though the feeling of happiness and satisfaction with life are very similar, they reflect a different conception or content.

Suggested Citation

  • Dana Vokounová & Silvia Hanková, 2018. "Comparison of Slovak and Arabic culture II. Happiness, freedom, trust, religion," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 13(1), pages 12-20.
  • Handle: RePEc:cub:journm:v:13:y:2018:i:1:p:12-20
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    More about this item

    Keywords

    values study; happiness; freedom; trust; religion;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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