IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Market orientation in the banking sector: Measuring the key role of salesperson performance

Listed author(s):
  • Verónica Rosendo-Ríos

    (CUNEF – Colegio Universitario de Estudios Financieros, Departamento de Organización y Marketing, Leonardo Prieto de Castro, Ciudad Universitaria, 28040 Madrid, Spain)

  • Miguel Martín-Dávila

    (CUNEF – Colegio Universitario de Estudios Financieros, Departamento de Organización y Marketing, Leonardo Prieto de Castro, Ciudad Universitaria, 28040 Madrid, Spain)

Registered author(s):

    In this paper, we examine the socioeconomic factors that determine cocaine consumption in adults aged over 18 years in Spain. For data from household alcohol and drug surveys for the period 2007–2012 (), we used, first, a decision tree to identify the main predictors of cocaine use and high-risk profiles of cocaine consumers and, next, a multinomial logistic regression model to explain cocaine consumption in terms of sex, age, marital status, employment status, education level, income, household size and perceived health status. The results indicate that the main predictors of cocaine use are marital status, sex, employment status, age, education level and household size. The main cocaine user propensity profile is a young single man with a low level of education and unemployed, who should, therefore, be the main target of campaigns for preventing illicit drug use.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by ELSEVIER in its journal Cuadernos de Economía.

    Volume (Year): 38 (2015)
    Issue (Month): 107 (Agosto)
    Pages: 90-95

    in new window

    Handle: RePEc:cud:journl:v:38:y:2015:i:107:p:90-95
    Contact details of provider: Postal:
    Asociación Cuadernos de Economía Elsevier España, S.L. José Abascal, 45, planta 3ª 28003 Madrid

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:cud:journl:v:38:y:2015:i:107:p:90-95. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raquel Llorente-Heras)

    or ()

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.