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Between Intelligence and Espionage in the Contemporary Business Environment

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  • Oana - Antonia Colibasanu

Abstract

The growing use of technology as a fundamental tool for knowledge management has obliged the business world to adapt to the information revolution era. Competitive intelligence is the new management tool companies are using for ensuring positive results both on the short and the long term. The following research paper starts by revealing the needs that companies respond to when implementing competitive intelligence and continues with a summary of the main techniques used by businesses to develop an intelligent market approach. The paper also offers a brief description of corporate espionage practices, underlining the differences between these and the competitive intelligence techniques. A case study showing the way that competitive intelligence is implemented in practice is being offered. Conclusions refer to the main differences between corporate espionage and competitive intelligence as well as the driving forces determining the need for acquiring knowledge on competitive intelligence.

Suggested Citation

  • Oana - Antonia Colibasanu, 2008. "Between Intelligence and Espionage in the Contemporary Business Environment," Ekonomika a Management, University of Economics, Prague, vol. 2008(4).
  • Handle: RePEc:prg:jnleam:v:2008:y:2008:i:4:id:47
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    References listed on IDEAS

    as
    1. Muntean, Mihaela, 2012. "Business Intelligence Approaches," MPRA Paper 41139, University Library of Munich, Germany, revised 03 Jun 2012.
    2. Rodenberg, J.H.A.M., 2008. "Competitive Intelligence and Senior Management," University of Chicago Press Economics Books, University of Chicago Press, edition 0, number 9789059721920.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    competitive intelligence; corporate espionage;

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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