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Strategic Management using Business Intelligence Tools in Mettalurgical Plants


  • Oana - Antonia Colibasanu


Mettalurgical industry is one of the key industries worldwide, feeling the globalization both as a traditional industry that, by definition doesn?t change in processes, and as a global industry that reacts to knowledge society through developing new managerial systems. Business intelligence refers to in-depth analysis of company data for better decision-making. With an effective BI tool, companies can easily track their own operations, their customers? activity patterns, and industry trends. The article focuses on the importance of implementing business intelligence techniques in the metallurgical enterprises. The first part of the research is focusing on the main characteristics of the management based on business intelligence technologies. The second part of the article refers to the business intelligence market in Romania and the third analyzes the main ways that the metallurgical plans may introduce these techniques into their daily activities. The conclusions outline the advantages and opportunities that would derive for the metallurgical plants in Romania when implementing business intelligence techniques.

Suggested Citation

  • Oana - Antonia Colibasanu, 2010. "Strategic Management using Business Intelligence Tools in Mettalurgical Plants," Ekonomika a Management, University of Economics, Prague, vol. 2010(3).
  • Handle: RePEc:prg:jnleam:v:2010:y:2010:i:3:id:106

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    References listed on IDEAS

    1. Muntean, Mihaela, 2012. "Business Intelligence Approaches," MPRA Paper 41139, University Library of Munich, Germany, revised 03 Jun 2012.
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    More about this item


    Business Intelligence; strategic management; metallurgical industry;

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D


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