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The Bases For The Development Of A Strategic Marketing Toolkit For An Industrial Enterprise

Author

Listed:
  • Kateryna Kutsenko

    (Simon Kuznets Kharkiv National Economic University, Department of international economic relations)

Abstract

Nowadays marketing plays an important role in the business activity of an enterprise. Modern changes of external environment induce enterprises to search for new ways of development and introduction of new marketing strategies. Marketing tools help the enterprise to carry out market analysis, customer attraction, sales, etc., all of which are crucial factors for the enterprise’s success in the market. However, there are many different methodologies and tools in modern marketing management theory and practice, making it difficult to determine the development position for an enterprise and choose the appropriate strategic tools for its implementation due to incessant changes.

Suggested Citation

  • Kateryna Kutsenko, 2022. "The Bases For The Development Of A Strategic Marketing Toolkit For An Industrial Enterprise," Entrepreneurship, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 10(2), pages 54-61.
    • Handle: RePEc:neo:epjour:v:10:y:2022:i:2:p:54-61
    DOI: 10.37708/ep.swu.v10i2.5
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    More about this item

    Keywords

    marketing; marketing activity; marketing strategy; development; strategic management; industrial enterprise; strategic tools;
    All these keywords.

    JEL classification:

    • A10 - General Economics and Teaching - - General Economics - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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