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Trademark vs. Brand, emblem or logo

Author

Listed:
  • Cornel Grigorut
  • Constantin Anechitoae

    (Faculty of Law, „Ovidius” University of Constanta
    Faculty of Law, „Ovidius” University of Constanta)

Abstract

Currently, brand marks and trademarks and service trademarks are used extensively in all countries - whether developing or industrialized, with a market or planned economy – and they play an important economic role in trade marketing. Trademarks serve both the interests of those providing goods and services on the market - such as industrialists, manufacturers,distributors, retailers and wholesalers - as well as the interests of consumers,

Suggested Citation

  • Cornel Grigorut & Constantin Anechitoae, 2010. "Trademark vs. Brand, emblem or logo," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1055-1058, May.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:1:p:1055-1058
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumatemai2010.pdf
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    Citations

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    Cited by:

    1. Grigorut Cornel, 2012. "Reputation built on the companies' values," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 309-312.

    More about this item

    Keywords

    trademark; brand; legal framework; emblem;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law

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