The Evolution of the Marketing Concept
Definitions are part of marketing management texts and courses; however, some representatives of the social and humanistic sciences tend to regard them cautiously. The simple definition of a process is a discipline in itself (Heilbrun, 1996), which leaves open a lot of alternatives. The concern that marketing definitions could be contested can be quickly dispelled if we refer to the fact that it is an academic field, at the same time the concern for defining this field persisted over approximately 80 years.
Volume (Year): 5 (2013)
Issue (Month): 3 (September)
|Contact details of provider:|| Postal: |
Web page: http://fbc.ucdc.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:5:y:2013:i:3:p:154-156. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Adi Sava)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.