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Educational Marketing Challenges - Universities Andgraduates' Employment. A Case Study

Author

Listed:
  • Silvia Muhcina

    (Ovidius University of Constanta)

  • Andreea-Daniela Moraru

    (Ovidius University of Constanta)

Abstract

Important suppliers of educational services, the universities must createappropriate marketing policies in such a way as to ensure the correspondence between theiroffer and the consumers‘ educational needs, and, at the same time, the social needs. Simply bycreating the most appropriate offers (academic programs, faculties, studies etc.) for candidatesis not enough to realize a successful activity. Universities must be preoccupied with what kind of"products" they deliver (which in this context means graduates) and in what environmentalconditions so that they ensure an appropriate answer to the labor market‘s demand. The aim ofthis paper is to emphasize the importance of the distribution policy in the educational marketingmix and, based on a marketing research, to determine the students‘ opinion regarding theimportance of universities‘ involvement in graduates‘ employment.

Suggested Citation

  • Silvia Muhcina & Andreea-Daniela Moraru, 2016. "Educational Marketing Challenges - Universities Andgraduates' Employment. A Case Study," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(18), pages 1-2.
  • Handle: RePEc:alu:journl:v:1:y:2016:i:18:p:2
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    More about this item

    Keywords

    marketing; education; services; distribution; graduate;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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