International Fairs in the Modern Food Systems
International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2009, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.
Volume (Year): 02 (2011)
Issue (Month): 4 ()
|Contact details of provider:|| Web page: http://18.104.22.168/ojs/index.php/fsd|
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
- Molnar, Adrienn & Gellynck, Xavier & Vanhonacker, Filiep & Verbeke, Wim, 2009.
"Towards the Development of Innovative Strategies for Traditional Food Chains in the EU,"
2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria
59207, International European Forum on System Dynamics and Innovation in Food Networks.
- Molnar, Adrienn & Gellynck, Xavier & Vanhonacker, Filiep & Verbeke, Wim, 2010. "Towards the Development of Innovative Strategies for Traditional Food Chains in the EU," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(1).
- Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
- Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
- Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3).
- Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
- Maurizio Canavari & Roberta Centonze & Gianluca Nigro, 2007. "Organic food marketing and distribution in the European Union," DEIAgra Working Papers 7002, Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering, revised Jul 2007.
When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:144838. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.