International Fairs in the Modern Food Systems
International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2009, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.
Volume (Year): 02 (2011)
Issue (Month): 4 ()
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- Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3).
- Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
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