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International Fairs in the Modern Food Systems

  • Santucci, Fabio M.
  • Callieris, Roberta
  • Debs, Philippe
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    International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2009, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.

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    File URL: http://purl.umn.edu/144838
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    Article provided by International Center for Management, Communication, and Research in its journal International Journal on Food System Dynamics.

    Volume (Year): 02 (2011)
    Issue (Month): 4 ()
    Pages:

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    Handle: RePEc:ags:ijofsd:144838
    Contact details of provider: Web page: http://131.220.45.179/ojs/index.php/fsd

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    1. Molnar, Adrienn & Gellynck, Xavier & Vanhonacker, Filiep & Verbeke, Wim, 2009. "Towards the Development of Innovative Strategies for Traditional Food Chains in the EU," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 59207, International European Forum on System Dynamics and Innovation in Food Networks.
    2. Maurizio Canavari & Roberta Centonze & Gianluca Nigro, 2007. "Organic food marketing and distribution in the European Union," DEIAgra Working Papers 7002, Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering, revised Jul 2007.
    3. Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
    4. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    5. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
    6. Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
    7. Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3).
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