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International Fairs in the Modern Food Systems


  • Santucci, Fabio M.
  • Callieris, Roberta
  • Debs, Philippe


International trade fairs are an important marketing tool for the expanding organic market. Although much output is marketed locally and there is a growing demand for the so-called zero miles products, Italian organic raw materials and processed foods are largely exported. For the first time, a direct survey has been conducted on 100 Italian firms attending BioFach 2009, to analyze aspects like activities performed, goals and expectations, forms of private – public partnerships. By using seven relevant variables, the firms are grouped into five categories. The same firms have been contacted after one month, to assess results, level of satisfaction and willingness to participate in a next edition.

Suggested Citation

  • Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2011. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4).
  • Handle: RePEc:ags:ijofsd:144838

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    References listed on IDEAS

    1. Bello, Daniel C., 1992. "Industrial buyer behavior at trade shows : Implications for selling effectiveness," Journal of Business Research, Elsevier, vol. 25(1), pages 59-80, August.
    2. Hansen, Kare, 2004. "Measuring performance at trade shows: Scale development and validation," Journal of Business Research, Elsevier, vol. 57(1), pages 1-13, January.
    3. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    4. Molnar, Adrienn & Gellynck, Xavier & Vanhonacker, Filiep & Verbeke, Wim, 2010. "Towards the Development of Innovative Strategies for Traditional Food Chains in the EU," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(1).
    5. Maurizio Canavari & Roberta Centonze & Gianluca Nigro, 2007. "Organic food marketing and distribution in the European Union," DEIAgra Working Papers 7002, Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering, revised Jul 2007.
    6. Hingley, Martin & Boone, Julie & Haley, Simon, 2010. "Local Food Marketing as a Development Opportunity for Small UK Agri-Food Businesses," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(3).
    7. Rosson, Philip J. & Seringhaus, F. H. Rolf, 1995. "Visitor and exhibitor interaction at industrial trade fairs," Journal of Business Research, Elsevier, vol. 32(1), pages 81-90, January.
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    More about this item


    Trade fairs; Organic trade; Italy; BioFach; Classification tree; Agribusiness; Agricultural and Food Policy; Food Security and Poverty; Institutional and Behavioral Economics; International Development; Research Methods/ Statistical Methods; M31; Q13;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness


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