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Organic food marketing and distribution in the European Union

  • Maurizio Canavari


    (Alma Mater Studiorum University of Bologna)

  • Roberta Centonze

    (Alma Mater Studiorum University of Bologna)

  • Gianluca Nigro


    (Alma Mater Studiorum University of Bologna)

The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural sector. If originally organic food was the result of an ideological choice and was set inside the alternative culture in opposition to current models of economic development and social organisation, today it has the feature of an entrepreneurial phenomenon, belonging to a life style and to a finally acknowledged cultural model which is able to attract human and financial resources on its own, to produce profit and to satisfy a steadily increasing market. A description of the data obtained by the main available sources on organic food markets in Europe is provided, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The analysis may be useful to shed light on the several facets of the organic sector in Europe, and as a basis for further studies on the topic.

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Paper provided by Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering in its series DEIAgra Working Papers with number 7002.

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Length: 21 pages
Date of creation: Jan 2007
Date of revision: Jul 2007
Publication status: Published in Agecon Search
Handle: RePEc:bag:deiawp:7002
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  1. Luanne Lohr & Timothy Park, 1999. "Integrated markup rules for optimal pricing decisions in expanding markets for organic produce," Applied Economics, Taylor & Francis Journals, vol. 31(7), pages 885-892.
  2. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
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