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Organic food marketing and distribution in the European Union

Author

Listed:
  • Maurizio Canavari

    () (Alma Mater Studiorum University of Bologna)

  • Roberta Centonze

    (Alma Mater Studiorum University of Bologna)

  • Gianluca Nigro

    () (Alma Mater Studiorum University of Bologna)

Abstract

The paper discusses the European organic agricultural sector from a socio-economical point of view and from a EU perspective. In the 1990s organic agriculture has known a strong development and today it is considered as a stable sector and with a certain economic importance inside agricultural sector. If originally organic food was the result of an ideological choice and was set inside the alternative culture in opposition to current models of economic development and social organisation, today it has the feature of an entrepreneurial phenomenon, belonging to a life style and to a finally acknowledged cultural model which is able to attract human and financial resources on its own, to produce profit and to satisfy a steadily increasing market. A description of the data obtained by the main available sources on organic food markets in Europe is provided, trying to analyse the present scenario for organic agriculture with the lenses of the 4Ps marketing management paradigm. The analysis may be useful to shed light on the several facets of the organic sector in Europe, and as a basis for further studies on the topic.

Suggested Citation

  • Maurizio Canavari & Roberta Centonze & Gianluca Nigro, 2007. "Organic food marketing and distribution in the European Union," DEIAgra Working Papers 7002, Alma Mater Studiorum University of Bologna, Department of Agricultural Economics and Engineering, revised Jul 2007.
  • Handle: RePEc:bag:deiawp:7002
    as

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    File URL: http://ageconsearch.umn.edu/bitstream/9077/1/wp070002.pdf
    File Function: WP version, July 2007
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    References listed on IDEAS

    as
    1. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
    2. Luanne Lohr & Timothy Park, 1999. "Integrated markup rules for optimal pricing decisions in expanding markets for organic produce," Applied Economics, Taylor & Francis Journals, vol. 31(7), pages 885-892.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Santucci, Fabio M. & Callieris, Roberta & Debs, Philippe, 2011. "International Fairs in the Modern Food Systems," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4).

    More about this item

    Keywords

    organic food; distribution; marketing; communication; brand;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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