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Internal Communication - A Prerequisite For Organizational Effectiveness


  • DUMITRU, Nicoleta Rossela
  • STOICA, Ivona


In internal communication, management communication is crucial for success of the company, responsible manager not communicating at random and at will, but as a communication strategy to support the organization's strategy implementation, creating a climate of communication depends on productivity and capacity adaptation of the institution, so its success. Effective managerial communication effect on the character and morale of subordinates is obviously where every employee believes that their success is a significant contribution. Attitudes and motivations of people working in an institution, based on the need for them to feel involved, informed and ready to participate in decisions that affect them.

Suggested Citation

  • DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012. "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 45-50, September.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:45-50

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    internal communication; managerial communication; organizational communication.;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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