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Internal Communication - A Prerequisite For Organizational Effectiveness

Author

Listed:
  • DUMITRU, Nicoleta Rossela
  • STOICA, Ivona

Abstract

In internal communication, management communication is crucial for success of the company, responsible manager not communicating at random and at will, but as a communication strategy to support the organization's strategy implementation, creating a climate of communication depends on productivity and capacity adaptation of the institution, so its success. Effective managerial communication effect on the character and morale of subordinates is obviously where every employee believes that their success is a significant contribution. Attitudes and motivations of people working in an institution, based on the need for them to feel involved, informed and ready to participate in decisions that affect them.

Suggested Citation

  • DUMITRU, Nicoleta Rossela & STOICA, Ivona, 2012. "Internal Communication - A Prerequisite For Organizational Effectiveness," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(3), pages 45-50, September.
    • Handle: RePEc:hmm:journl:v:2:y:2012:i:3:p:45-50
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    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/7/6.pdf
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    Cited by:

    1. Vlad I. RO?CA, 2017. "Using Internal Marketing Communications to Improve HRM in Service-Based Sports Organizations," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 18(4), pages 406-420, October.

    More about this item

    Keywords

    internal communication; managerial communication; organizational communication.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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