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The Assessment of Restaurants’ Authenticity from the Perspective of Young Population

Author

Listed:
  • Dana BoÈ™cor

    (Transilvania University of Brașov)

  • CodruÈ›a Adina Băltescu

    (Transilvania University of Brașov)

Abstract

This article presents an analysis of the elements that assess the authenticity of a restaurant. Theanalysis was realized from the young population perspective. This segment of population has beenchosen following the idea that in Romania, like in all developed countries, representatives of thisage group will use the restaurants services at a much greater extent than older generations. In thisrespect, it was conducted a quantitative marketing research based on a sample of 228 studentsfrom the Faculty of Economic Sciences and Business Administration, from the TransilvaniaUniversity of Brașov. The results have enabled a hierarchy of factors that are considered relevantfor evaluating the authenticity of a restaurant and, also, to identify the profile of an idealrestaurant.

Suggested Citation

  • Dana BoÈ™cor & CodruÈ›a Adina Băltescu, 2016. "The Assessment of Restaurants’ Authenticity from the Perspective of Young Population," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 302-305, February.
  • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:2:p:302-305
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    References listed on IDEAS

    as
    1. Erkuş-Öztürk, Hilal & Terhorst, Pieter, 2016. "Innovative restaurants in a mass-tourism city: Evidence from Antalya," Tourism Management, Elsevier, vol. 54(C), pages 477-489.
    2. Gonzalez, Maria Elisa Alen & Comesana, Lorenzo Rodriguez & Brea, Jose Antonio Fraiz, 2007. "Assessing tourist behavioral intentions through perceived service quality and customer satisfaction," Journal of Business Research, Elsevier, vol. 60(2), pages 153-160, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    authenticity; restaurants; young population;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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