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Influența surselor de informare asupra comportamentului consumatorului
[Influence of online information sources on consumer’s behaviour]

Author

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  • Radu, Emilia

Abstract

Acest studiu își propune să identifice măsura în care sursele de informare online influențează comportamentul de consum și atitudinea consumatorilor cu privire la sursele de informare online în scop comercial. Pentru a atinge obiectivele studiului, a fost creat un chestionar cu 19 întrebări, pentru a colecta date primare de la 140 de respodenți. Datele au fost colectate din mediul online și apoi ipotezele au fost testate. Rezultatele arată că site-urile producătorilor influețează în foarte mare măsura comportamentul de consum.

Suggested Citation

  • Radu, Emilia, 2018. "Influența surselor de informare asupra comportamentului consumatorului
    [Influence of online information sources on consumer’s behaviour]
    ," MPRA Paper 86858, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:86858
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    File URL: https://mpra.ub.uni-muenchen.de/86858/1/MPRA_paper_86858.pdf
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    More about this item

    Keywords

    comportamentul consumatorului; sursă de informare; marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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