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La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos

Author

Listed:
  • Ingrid Mariuxi Avilés Jiménez

    (Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.)

  • Fabrizio Freire- Morán

    (Carrera de Ingeniería Industrial. Universidad Politécnica Salesiana. Ecuador.)

Abstract

The purpose of this research is to determine the impact that value creation has on the behavior of electrical panels consumers . The perspective of this work focuses on the shared value principle. This study is correlational with a quantitative approach. The results indicate a Pearson correlation coefficient of 0.490 with a p value of 0.008

Suggested Citation

  • Ingrid Mariuxi Avilés Jiménez & Fabrizio Freire- Morán, 2023. "La Creación de Valor: sus Efectos en el Comportamiento del Consumidor de Tableros Eléctricos," Revista Ciencias Administrativas (CADM), IIA, Universidad Nacional de La Plata, Instituto de Investigaciones Administrativas, Facultad de Ciencias Económicas, Universidad Nacional de La Plata, issue 21, pages 1-14, January-J.
  • Handle: RePEc:lap:recadm:170
    DOI: 10.24215/23143738e111
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    File URL: https://revistas.unlp.edu.ar/CADM/article/view/12809
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    More about this item

    Keywords

    quality service; consumer behavior; value creation.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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