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Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila

Author

Listed:
  • Alin Stancu

    () (School of Marketing, Bucharest University of Economic Studies)

  • Mihai Orzan

    () (School of Marketing, Bucharest University of Economic Studies)

Abstract

In teoria firmei, in mod natural se pleaca de la premisa ca firma actioneaza ca scop maximizarea profitului. Daca ar fi sa analizam activitatea firmelor, in ansamblu, am putea descoperi ca nu toate programele pe care acestea le deruleaza se inscriu in acest deziderat de maximizare a profitului. Inca de la inceputul anilor 50, in literatura de specialitate a aparut conceptul de responsabilitate sociala a companiei. In cadrul Uniunii Europene responsabilitatea sociala a companiilor a inceput sa devina o preocupare din ce in ce mai importanta. Lucrarea de fata prezinta principalele etape de evolutie ale conceptului de responsabilitate sociala, precum si impactul pe care acesta il poate avea asupra companiilor ce activeaza in Romania in conditiile aderarii la Uniunea Europeana.

Suggested Citation

  • Alin Stancu & Mihai Orzan, 2007. "Responsabilitatea sociala a companiilor romanesti – un pas catre dezvoltarea durabila," Revista de Marketing Online (Journal of Online Marketing), Bucharest University of Economic Studies, School of Marketing, vol. 1(2), pages 49-53, April.
  • Handle: RePEc:ase:journl:v:1:y:2007:i:2:p:49-53
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    File URL: http://www.edumark.ase.ro/RePEc/rmko/2/6.pdf
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    More about this item

    Keywords

    responsabilitatea sociala; dezvoltare durabila; marketing; social responsability; organisation; sustainable development;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • I31 - Health, Education, and Welfare - - Welfare, Well-Being, and Poverty - - - General Welfare, Well-Being

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