The Process of Marketing Segmentation Strategy Selection
The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.
|Date of creation:||Apr 2007|
|Date of revision:||Apr 2007|
|Publication status:||Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006.|
|Note:||Full text available only in Romanian.|
|Contact details of provider:|| Web page: http://www.edumark.ase.ro|
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