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The Process of Marketing Segmentation Strategy Selection

Author

Listed:
  • Ionel Dumitru

    () (School of Marketing, Academy of Economic Studies)

Abstract

The process of marketing segmentation strategy selection represents the essence of strategical marketing. We present hereinafter the main forms of the marketing statategy segmentation: undifferentiated marketing, differentiated marketing, concentrated marketing and personalized marketing. In practice, the companies use a mix of these marketing segmentation methods in order to maximize the proffit and to satisfy the consumers’ needs.

Suggested Citation

  • Ionel Dumitru, 2007. "The Process of Marketing Segmentation Strategy Selection," working papers 1004, Bucharest University of Economic Studies, School of Marketing, revised Apr 2007.
  • Handle: RePEc:ase:wpaper:1004 Note: Full text available only in Romanian.
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    File URL: http://www.edumark.ase.ro/RePEc/pdf/Ionel2.pdf
    File Function: First version, 2007
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    More about this item

    Keywords

    segmentation strategy; differentiated marketing; strategic marketing; concentrated marketing;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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