The Process of Marketing Segmentation Strategy Selection
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Keywordssegmentation strategy; differentiated marketing; strategic marketing; concentrated marketing;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2007-04-28 (All new papers)
- NEP-CSE-2007-04-28 (Economics of Strategic Management)
- NEP-MKT-2007-04-28 (Marketing)
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