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Considerations concerning the role of the marketing specialist in the tourism organization

Author

Listed:
  • Claudia-Nicoleta DOBRESCU

    (UNIVERSITY ”EFTIMIE MURGU” OF RESITA)

  • Mirela COSTENCU

    (UNIVERSITY ”EFTIMIE MURGU” OF RESITA)

Abstract

This paper intends to point out the role and importance of the marketing specialist in tourism organisations, the human resources working in the marketing department/compartment. At the basis of this efficient development tool there are the very activities describing the specific actions, namely the specific occupational standard, by which quality criteria are set in order to reach the qualitative results expected in a professional activity. The development of an accurate job description (based on specific activities), combined with the efficient delivery of activities highlights the special role of the marketing specialist in developing and promoting the tourism organisation.

Suggested Citation

  • Claudia-Nicoleta DOBRESCU & Mirela COSTENCU, 2012. "Considerations concerning the role of the marketing specialist in the tourism organization," Anale. Seria Stiinte Economice. Timisoara, Faculty of Economics, Tibiscus University in Timisoara, vol. 0, pages 686-689, May.
    • Handle: RePEc:tdt:annals:v:xviii:y:2012:p:686-689
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    File URL: http://fse.tibiscus.ro/anale/Lucrari2012/kssue2012_111.pdf
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    More about this item

    Keywords

    marketing specialist; tourism organisation; occupational standard;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training

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