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Nation Brands And Tourist Destinations €“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets


  • Virgil Balaure

    (Romanian-American University Bucharest)

  • Calin Veghes

    (Academy of Economic Studies Bucharest)


Creation, development and employment of brands have recently become activities thattend to expand beyond the sphere of marketing communication of the organization and generatingsignificant effects over the results of marketing activities and overall performances of theorganizations.Paper intends to approach in an exploratory manner the way brands contribute to the imagedevelopment of the tourist destinations based on a comparative analysis of the performancesgenerated by the nation brands used to promote different national tourist destinations in Romaniaand other Central and Eastern Europe countries.

Suggested Citation

  • Virgil Balaure & Calin Veghes, 2008. "Nation Brands And Tourist Destinations €“ An Exploratory Analysis Of Romania In The Context Of Central And Eastern Europe Markets," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-51.
  • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:51

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    nation brands; tourist destinations; communication;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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