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Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison

Author

Listed:
  • Birte Balck

    (Hochschule für Wirtschaft und Technik, Berlin)

  • Daniel Cracau

    (Faculty of Economics and Management, Otto-von-Guericke University Magdeburg)

Abstract

We present the results of an empirical study on German customers' motives to participate in the shareconomy. We focus on four different industries with two companies each: accommodation renting (Airbnb vs. Couchsurfing), car sharing (DriveNow vs. tamyca), commodities (Leihdirwas vs. WHY own it) and clothing (Prêt-à-Louer vs. Kleiderkreisel). We can conclude that the lower prices compared to classical consumption offers provide the main motive for customers using sharing offers. Across industries, we find tremendous differences as regards the importance of further motives like environmental awareness or availability of offers. Based on the results of the study, we elaborate recommendations for the different sectors.

Suggested Citation

  • Birte Balck & Daniel Cracau, 2015. "Empirical analysis of customer motives in the shareconomy: a cross-sectoral comparison," FEMM Working Papers 150002, Otto-von-Guericke University Magdeburg, Faculty of Economics and Management.
    • Handle: RePEc:mag:wpaper:150002
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    Citations

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    Cited by:

    1. Chuanlan Liu & Jeremy M. Bernardoni & Zhongjie Wang, 2023. "Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value," Sustainability, MDPI, vol. 15(10), pages 1-18, May.
    2. Cristiano Codagnone & Federico Biagi & Fabienne Abadie, 2016. "The Passions and the Interests: Unpacking the ‘Sharing Economy’," JRC Research Reports JRC101279, Joint Research Centre.
    3. Chuanlan Liu & Sibei Xia & Chunmin Lang, 2023. "Online Luxury Resale Platforms and Customer Experiences: A Text Mining Analysis of Online Reviews," Sustainability, MDPI, vol. 15(10), pages 1-19, May.
    4. Bruna Bruno & Marisa Faggini, 2017. "Sharing Economy: For an Economic Taxonomy," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(6), pages 174-178, June.
    5. Catia Milena Lopes & Annibal José Scavarda & Mauricio Nunes Macedo de Carvalho & André Luis Korzenowski, 2018. "The Business Model and Innovation Analyses: The Sustainable Transition Obstacles and Drivers for the Hospital Supply Chains," Resources, MDPI, vol. 8(1), pages 1-17, December.
    6. van der Cruijsen, Carin & Doll, Maurice & van Hoenselaar, Frank, 2019. "Trust in other people and the usage of peer platform markets," Journal of Economic Behavior & Organization, Elsevier, vol. 166(C), pages 751-766.
    7. Catalin Mihail Barbu & Dorian Laurentiu Florea & Radu Florin Ogarca & Mihai Constantin Razvan Barbu, 2018. "From Ownership to Access: How the Sharing Economy is Changing the Consumer Behavior," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(48), pages 373-373.
    8. Nivedita Agarwal & Robert Steinmetz, 2019. "Sharing Economy: A Systematic Literature Review," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-17, October.
    9. Hackbarth, André & Löbbe, Sabine, 2020. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Energy Policy, Elsevier, vol. 138(C).
    10. Agnieszka Niezgoda & Klaudyna Kowalska, 2020. "Sharing Economy and Lifestyle Changes, as Exemplified by the Tourism Market," Sustainability, MDPI, vol. 12(13), pages 1-19, July.
    11. repec:aud:audfin:v:20:y:2018:i:48:p:373 is not listed on IDEAS
    12. Hackbarth, André, 2018. "Attitudes, preferences, and intentions of German households concerning participation in peer-to-peer electricity trading," Reutlingen Working Papers on Marketing & Management 2019-2, Reutlingen University, ESB Business School.
    13. Marc Kuhn & Viola Marquardt & Sarah Selinka, 2021. "“Is Sharing Really Caring?”: The Role of Environmental Concern and Trust Reflecting Usage Intention of “Station-Based” and “Free-Floating”—Carsharing Business Models," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    14. Kumar, Jitender, 2024. "Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm," Journal of Business Research, Elsevier, vol. 175(C).
    15. Dabbous, Amal & Tarhini, Abbas, 2019. "Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach," Technological Forecasting and Social Change, Elsevier, vol. 149(C).

    More about this item

    Keywords

    Sharing economy; consumer survey; cross-sectoral comparison; Germany;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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