IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/27091.html
   My bibliography  Save this paper

'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts

Author

Listed:
  • Mailu, S.K

Abstract

Small ruminants play an important social and economic role in the lives of many pastoralists who inhabit many parts of Northern Kenya. Compared to other parts of the country, the area is poorly served by modern communication services but as mobile telephone services are rolled into these areas, this gap is slowly eroding. This possibility will likewise improve the chances of providing this population with up-to-date market intelligence which in turn should improve the returns from the sale of livestock in distant markets. To operationalise this, the use of the internet as well as SMS delivered market intelligence through the National Livestock Market Information System (NLMIS) was launched in 2007. As a novel idea in the region, it was expected that information about its existence would pass through a series of intermediaries. Based on a study of 250 pastoral households, this paper attempts to explore the concepts of mavenism, opinion leadership and innovativeness in the marketing of small ruminants from the larger Marsabit and Isiolo Districts of Eastern Province, Kenya. The results are mixed with an indication that mavens are not necessarily those with large flocks. It further concludes that though the NLMIS is still relatively unknown among respondents, the presence of market mavens who in the study are indistinguishable from opinion leaders could catalyze the spread and eventual use of the system.

Suggested Citation

  • Mailu, S.K, 2010. "'Mavenism' and 'innovativeness' among small ruminant keepers in Kenys'a Isiolo and Marsabit Districts," MPRA Paper 27091, University Library of Munich, Germany, revised 29 Nov 2010.
  • Handle: RePEc:pra:mprapa:27091
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/27091/1/MPRA_paper_27091.pdf
    File Function: original version
    Download Restriction: no

    References listed on IDEAS

    as
    1. Karen Eggleston & Robert Jensen & Richard Zeckhauser, 2002. "Information and Communication Technologies, Markets and Economic Development," Discussion Papers Series, Department of Economics, Tufts University 0203, Department of Economics, Tufts University.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Opinion Leaders; Mavens; Market Information;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:27091. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Joachim Winter) or (Rebekah McClure). General contact details of provider: http://edirc.repec.org/data/vfmunde.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.