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Customer Orientation and Organizational Performance in Iraqi Private Banks

Author

Listed:
  • BASIM ABBAS KRAIDY JASSMY

    (ASE)

  • ZAKI MUHAMMAD ABBAS BHAYA

    (ASE)

  • ZAID YASEEN SAUD AL-DULAIMI

    (ASE)

Abstract

This current research indicate the relationship between customer orientation and organizational performance in the Iraqi private banks, Customer orientation is represented to be an essential factor for the Iraqi private banks success in spite of a few empirical evidence to enhancing performance , this research trying to clarify customer orientation- performance .in the final of this research achieved for the role of customer as basically influence in the Iraqi private banks and this gaining in the theoretical side.

Suggested Citation

  • Basim Abbas Kraidy Jassmy & Zaki Muhammad Abbas Bhaya & Zaid Yaseen Saud Al-Dulaimi, 2016. "Customer Orientation and Organizational Performance in Iraqi Private Banks," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 2(1), pages 219-225, July.
    • Handle: RePEc:aes:icmbdj:v:2:y:2016:i:1:p:219-225
    as

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    References listed on IDEAS

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    5. Rapp, Adam & Trainor, Kevin J. & Agnihotri, Raj, 2010. "Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology," Journal of Business Research, Elsevier, vol. 63(11), pages 1229-1236, November.
    6. Rodolphe Durand & Régis Coeurderoy, 2001. "Age, order of entry, strategic orientation, and organizational performance," Post-Print hal-00481163, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Customer orientation; organizational performance;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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