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Measuring Retailer Store Image: A Scale Development Study

Author

Listed:
  • Amresh Kumar

    (Birla Institute of Technology, Noida, India)

  • S. L. Gupta

    (Birla Institute of Technology, Patna, India)

  • Nawal Kishore

    (School of Management Studies, IGNOU, New Delhi, India)

Abstract

This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study conceptualizes a retailer's image as a reliable and valid multidimensional construct, explained in eight dimensions. The scale can be used to measure the perception of customers with regard to these eight factors and would provide directions to managers for retailing strategies.

Suggested Citation

  • Amresh Kumar & S. L. Gupta & Nawal Kishore, 2014. "Measuring Retailer Store Image: A Scale Development Study," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 13(1), pages 25-38, June.
    • Handle: RePEc:ijb:journl:v:11:y:2014:i:1:p:25-38
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    Citations

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    Cited by:

    1. Beatriz Moliner-Velázquez & Maria Fuentes-Blasco & David Servera-Francés & Irene Gil-Saura, 2019. "From retail innovation and image to loyalty: moderating effects of product type," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 199-224, March.
    2. Tamgid Ahmed Chowdhury & Shahneela Naheed, 2019. "Factors Affecting Political Marketing in Rural and Urban Bangladesh: A Multi-Dimensional Approach," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 97-119, June.

    More about this item

    Keywords

    store attributes; customer perception; scale development; organized retail;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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