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The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development


  • Calin Veghes

    (Academy of Economic Studies in Bucharest)

  • Diana Dugulan

    (Academy of Economic Studies in Bucharest)

  • Ioana Cecilia Popescu

    (Academy of Economic Studies in Bucharest)


The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to answer, based on the information already available in the literature, to thefollowing questions: what is a local community? What is the meaning of the sustainabledevelopment of a local community? Does marketing contribute to and support the sustainabledevelopment of the local communities? The answers to these questions are aimed to providethe appropriate background for defining the concept of marketing of the local communitiesand for the identification of the ways this concept may be employed in order to support thesustainable development of the local communities.

Suggested Citation

  • Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011. "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-49.
  • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:49

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    References listed on IDEAS

    1. Charles, Anthony T., 1994. "Towards sustainability: the fishery experience," Ecological Economics, Elsevier, vol. 11(3), pages 201-211, December.
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    More about this item


    Marketing; Local communities; Sustainable development;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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