IDEAS home Printed from https://ideas.repec.org/a/alu/journl/v2y2011i13p49.html
   My bibliography  Save this article

The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development

Author

Listed:
  • Calin Veghes

    (Academy of Economic Studies in Bucharest)

  • Diana Dugulan

    (Academy of Economic Studies in Bucharest)

  • Ioana Cecilia Popescu

    (Academy of Economic Studies in Bucharest)

Abstract

The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to answer, based on the information already available in the literature, to thefollowing questions: what is a local community? What is the meaning of the sustainabledevelopment of a local community? Does marketing contribute to and support the sustainabledevelopment of the local communities? The answers to these questions are aimed to providethe appropriate background for defining the concept of marketing of the local communitiesand for the identification of the ways this concept may be employed in order to support thesustainable development of the local communities.

Suggested Citation

  • Calin Veghes & Diana Dugulan & Ioana Cecilia Popescu, 2011. "The Marketing Of The Local Communities As A Tool For Supporting Their Sustainable Development," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(13), pages 1-49.
  • Handle: RePEc:alu:journl:v:2:y:2011:i:13:p:49
    as

    Download full text from publisher

    File URL: http://oeconomica.uab.ro/upload/lucrari/1320112/49.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Charles, Anthony T., 1994. "Towards sustainability: the fishery experience," Ecological Economics, Elsevier, vol. 11(3), pages 201-211, December.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Marketing; Local communities; Sustainable development;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:alu:journl:v:2:y:2011:i:13:p:49. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.