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Asia’S Regional Players: Asia Vision, Local Actions

In: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS

Author

Listed:
  • PHILIP KOTLER
  • HERMAWAN KARTAJAYA
  • DEN HUAN HOOI

Abstract

Statistically, more than half the world’s population lives in Asia (GSM Association, 2015). This makes Asia one of the most potential markets for companies from various industries. Moreover, the region has been dubbed the global economic engine, recording a robust 5.4 percent growth in 2015–2016 (International Monetary Fund, 2015), against an estimated global growth rate of 3.6 percent in 2016. Growth will be driven by rising middle-class wealth and supported by governments around the region that are implementing structural reforms and strengthening macro policy frameworks…

Suggested Citation

  • Philip Kotler & Hermawan Kartajaya & Den Huan Hooi, 2017. "Asia’S Regional Players: Asia Vision, Local Actions," World Scientific Book Chapters, in: Marketing for Competitiveness: ASIA TO THE WORLD! IN THE AGE OF DIGITAL CONSUMERS, chapter 14, pages 251-270, World Scientific Publishing Co. Pte. Ltd..
    • Handle: RePEc:wsi:wschap:9789813201972_0014
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    More about this item

    Keywords

    Asian Marketing; Digital Asia; Digital Consumers; Asian Digital Consumer; Marketing in Asia; Asian Companies; Asian Businesses; Doing Business in Asia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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