More than a happy coincidence: Twentieth Anniversary of Valahia University of Targoviste, and Supply Chain Management for Efficient Consumer Response Conference 2012, organized by ECR Department of Valahia University of Targoviste

Vicennial anniversary is a major milestone, reinforcing the strengths of an educational citadel, testifying the importance of teamwork governed by values and principles. As there is always room for coincidence, sometimes the effort is rewarded by successful organizing in the same period of time of an unique scientific event tanks to one of the strengths that is unique, and this is the case of the existence of ECR Department of the Valahia University Targoviste which has received the Academic Alliance Membership accreditation from the International Commerce Institute of ECR Europe. The passion, the competence and the perseverance made possible to build a real brand, such as Supply Chain Management for Efficient Consumer Response Conference, which means more than a happy coincidence. It is important to adequately approach the agile supply chain so as to better support the companys marketing strategy by considering todays real challenge of being very responsive and giving feedback, while understanding that ECR allows companies to seek a competitive advantage by demonstrating their superior ability in working with trading partners to add value for the consumer. It is important to understand the necessity of supply chain transformation, by ensuring visibility, predictability and sustainability, by combining the advantages of leanness and agility, by learning the new lesson of collaboration in a crisis through collaboration programmes, by integrating the physical world with digital technology, and impacting the shopping experience.