El efecto de compartir las emociones asociadas a episodios de consumo
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KeywordsCompartir emociones; enfado; arrepentimiento; destinatario; recuperación del servicio;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-10-06 (All new papers)
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