IDEAS home Printed from https://ideas.repec.org/
MyIDEAS: Login to save this paper or follow this series

El efecto de compartir las emociones asociadas a episodios de consumo

  • Inés López López
Registered author(s):

    Aunque estudios previos han analizado el papel de las emociones en el comportamiento del consumidor, la mayor parte de esa investigación trata las emociones como una variable intra-personal. Sin embargo, las emociones alcanzan tal nivel de implicación en las personas que éstas sienten una fuerte inclinación a hablar de ellas con otros individuos. A través de tres experimentos, demostramos que los consumidores comparten las emociones asociadas a experiencias de consumo. Asimismo, los consumidores obtienen el mayor beneficio cuando comparten con el destinatario adecuado, pues facilita la consecución de los objetivos perseguidos al comunicar sus experiencias a otros. Además, confirmamos que verbalizar las emociones vinculadas a episodios de consumo contribuye a aumentar la eficacia de las estrategias de recuperación del servicio aplicadas por la empresa.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/0000_7tsby5ouex_Docfradis2012_03.pdf
    Download Restriction: no

    Paper provided by Catedra Fundación Ramón Areces de Distribución Comercial in its series DOCFRADIS Working Papers with number 1203.

    as
    in new window

    Length: 25
    Date of creation: Sep 2012
    Date of revision: Sep 2012
    Publication status: published
    Handle: RePEc:ovr:docfra:1203
    Contact details of provider: Postal: 33071
    Phone: 0034985106202
    Fax: 0034985103708
    Web page: http://www.catedrafundacionarecesdcuniovi.esEmail:


    More information through EDIRC

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:ovr:docfra:1203. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Santiago Gonzalez)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.