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AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism

In: Innovation and Creativity in Tourism, Business and Social Sciences

Author

Listed:
  • Georgios Heliades

    (Ionian University)

  • Evgenia Gkintoni

    (University of Patras)

  • Gerasimos Panas

    (Ionian University)

  • Constantinos Halkiopoulos

    (University of Patras)

  • Basilis Boutsinas

    (University of Patras)

Abstract

This research paper systematically explores the integration of Artificial Intelligence (AI) within Neurocognitive Behavioral Therapy (NcBT) and its implications for global health tourism, particularly emphasizing Human–Computer Interaction (HCI). AI's role in enhancing NcBT includes personalizing treatment plans, providing real-time monitoring, and offering predictive analytics, thereby improving cognitive function and addressing maladaptive behaviors. The study highlights the advantages such as increased accessibility, cost-effectiveness, and high-quality care, while also addressing challenges like privacy concerns, cultural sensitivity, and regulatory hurdles. The literature review underscores AI's potential in personalizing NcBT interventions and its growing role in health tourism, driven by the demand for accessible and tailored solutions. The review identifies significant research findings, including AI's ability to predict cognitive decline, enhance cognitive screening, and provide scalable diagnostic tools. It emphasizes the diverse applications of AI—from VR technologies for cognitive assessment to AI-based serious games for monitoring attention levels in children with ADHD. Despite its potential, the paper calls for addressing ethical and regulatory considerations to ensure sustainable and equitable implementation of AI-enhanced NcBT. The conclusion suggests a promising future for AI in global neurocognitive wellness, provided that thorough scientific research and rigorous regulatory frameworks are established. The findings offer valuable insights for advancing AI-driven cognitive wellness interventions, highlighting the need for adaptive, ethical, and effective solutions in the ever-evolving landscape of global health tourism.

Suggested Citation

  • Georgios Heliades & Evgenia Gkintoni & Gerasimos Panas & Constantinos Halkiopoulos & Basilis Boutsinas, 2025. "AI-Enhanced Cognitive Wellness: Integrating NcBT and Human–Computer Interaction in Global Health Tourism," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Carlos Costa (ed.), Innovation and Creativity in Tourism, Business and Social Sciences, pages 857-894, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-78471-2_38
    DOI: 10.1007/978-3-031-78471-2_38
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    More about this item

    Keywords

    AI; NcBT; HCI; Cognitive wellness; Personalized treatment; Health tourism; Neuroplasticity; Cultural sensitivity;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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