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International Strategy Configuration

Author

Listed:
  • Doina I. POPESCU

    (The Bucharest University of Economic Studies, Romania)

Abstract

The paper presents four international strategy configurations, namely, emphasize on local responsiveness, emphasize on global efficiencies with some local advantages, emphasize on global efficiencies, and seeking to exploit local advantages and global efficiencies. Also, the paper presents the peculiarities of multinational companies’ structure and design. Within the paper there are examples in order to illustrate the tradeoffs between local responsiveness and global efficiency and, also, examples that present the differences between organization structures in Japan and in the West. The paper underline the importance of formulation and implementation of international strategy in order to centralize/decentralized the value - chain activities.

Suggested Citation

  • Doina I. POPESCU, 2013. "International Strategy Configuration," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 116-126, March.
    • Handle: RePEc:rom:rmcimn:v:14:y:2013:i:1:p:116-126
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    File URL: https://rmci.ase.ro/no14vol1/10.pdf
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    References listed on IDEAS

    as
    1. Catalina RADU, 2010. "Need and potential risks of strategic alliances for competing successfully," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 13(1), pages 165-169, June.
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    Cited by:

    1. Daniel Rusu, 2021. "Implementing the Innovation Strategy in International SMEs," Romanian Economic Journal, Department of International Business and Economics from the Academy of Economic Studies Bucharest, vol. 24(82), pages 103-119, December,.
    2. Cezar SIMION-MELINTE & Adriana GIURGIU & Maria Madela ABRUDAN, 2015. "Facilitating The Transition Of Students From School To Work Through Interactive Methods Such As Simulated Enterprise In The Construction And Production Of Construction Materials. Case Study €“ Consim," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 902-909, November.
    3. Eduard Gabriel CEPTUREANU, 2015. "Innovation And Change Management In Romanian Smes Family Business," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 9(1), pages 314-320, November.

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    More about this item

    Keywords

    international strategy; global efficiencies; local responsiveness; local advantages; multinational structure.;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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