Need and potential risks of strategic alliances for competing successfully
In today’s global economy, many companies’ managers consider strategic alliances as a key strategic alternative. Even if it is true that strategic alliances can be a really powerful competitive tool, managers should pay attention to all potential risks before involving in a partnership. This paper aims to address a series of issues that may arise when forming a strategic alliance.
Volume (Year): 13 (2010)
Issue (Month): 1 (June)
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- Bruner, Robert F., 1999. "An analysis of value destruction and recovery in the alliance and proposed merger of Volvo and Renault," Journal of Financial Economics, Elsevier, vol. 51(1), pages 125-166, January.
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