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Marketing Evaluations for Serving the Buyers on the Consumer Market


  • Petar Banchev


Suggested are the results and analysis of the evaluations from the carried out by the author a purposeful study of the consumer market in Bulgaria on the matters of the serving the buyers. As a result of this study are specified the elements of the system of serving the buyers, revealed are their base dimensions, determined are the directions of evaluating the serving, structured are the opportunities for overcoming of the problems of the serving, evaluated is the significance of the different factors of serving. On the basis of these evaluation are outlined projective directions for development of the serving of the buyers on the consumer market in middle-term perspective.

Suggested Citation

  • Petar Banchev, 2001. "Marketing Evaluations for Serving the Buyers on the Consumer Market," Economic Thought journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 45-55.
  • Handle: RePEc:bas:econth:y:2001:i:6:p:45-55

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    JEL classification:

    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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