IDEAS home Printed from https://ideas.repec.org/a/and/journl/v6y2006i2p185-196.html
   My bibliography  Save this article

An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC

Author

Listed:
  • Harun Sonmez

    (Anadolu University)

Abstract

In this study, conjoint analysis a recently developed technique, to create some benefits to the future products or to the products already in the process line and to help having an efficient product design is reviewed. Conjoint analysis is a multivariate marketing research technique. Conjoint analysis also reveals the change in the consumer consuming behaviours and their preferences. Application study involving academic stuff in the Faculty of Science of Anadolu University for their preferences to buy a home PC is investigated. With a simulation, the most likely computer configuration, as classified in economical, office, and professional, to be preferred according to academic stuff’s preferences is decided and according to these preferances which computer configurations could be emphasised by the companies in the market in their sale campains is shown.

Suggested Citation

  • Harun Sonmez, 2006. "An Application Of ConsumerPreferences Via Conjoint Analysis: How To Choose AHome PC," Anadolu University Journal of Social Sciences, Anadolu University, vol. 6(2), pages 185-196, December.
    • Handle: RePEc:and:journl:v:6:y:2006:i:2:p:185-196
    as

    Download full text from publisher

    File URL: http://www.anadolu.edu.tr/arastirma/hakemli_dergiler/sosyal_bilimler/pdf/2006-2/sos_bil.11.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Consumer Behavior; Conjoint Analysis; Home PC Preference;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C40 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:and:journl:v:6:y:2006:i:2:p:185-196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Social Sciences Institute (email available below). General contact details of provider: https://edirc.repec.org/data/iianatr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.