IDEAS home Printed from https://ideas.repec.org/a/cmj/interc/y2023i50p7-17.html
   My bibliography  Save this article

The role of consumer protection associations in rationalizing consumer purchasing behavior – an example of consumer research in the state of Ouargla

Author

Listed:
  • Afaf KHOUILED

    (Faculty of Economics, Ouargla University, Algeria)

  • Florin-Alexandru LUCA

    (Gheorghe Asachi Technical University of Iaşi, Romania)

  • Hicham MAHDJOUBA

    (Faculty of Economic, Ain Temouchent University, Algeria)

  • Sami Mohammed BENNOUNA

    (Faculty of Economic, Ain Temouchent University, Algeria)

Abstract

Movements and institutions concerned with consumer protection request to improve the standard of living of individuals and improve the quality of life for them. Consumerism among consumers, promoting them to keep pace with developments in various fields, raising their awareness of the risks that threaten their security and safety, and informing them of scientific, health and economic knowledge so that the consumer obtains his full rights without being exposed to fraud or marketing deception. Rationalizing consumer purchasing behavior, as this study was conducted on a sample of consumers in the state of Ouargla, and a questionnaire was used as a tool for the study, so the number of questionnaires used reached 200 forms), and the results showed that: There is a weak direct correlation estimated at (28%) between consumer protection associations purchasing behavior; The Consumer Protection Association played a weak role in providing targeted promotional programs to educate and rationalize consumers.

Suggested Citation

  • Afaf KHOUILED & Florin-Alexandru LUCA & Hicham MAHDJOUBA & Sami Mohammed BENNOUNA, 2023. "The role of consumer protection associations in rationalizing consumer purchasing behavior – an example of consumer research in the state of Ouargla," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 50, pages 7-17, July.
    • Handle: RePEc:cmj:interc:y:2023:i:50:p:7-17
    as

    Download full text from publisher

    File URL: http://seaopenresearch.eu/Journals/articles/MI_50_1.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    consumer protection; consumer protection associations; purchasing behavior; rationalization of behavior; consumer awareness;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D18 - Microeconomics - - Household Behavior - - - Consumer Protection
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cmj:interc:y:2023:i:50:p:7-17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Serghie Dan (email available below). General contact details of provider: https://seaopenresearch.eu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.