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The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises

Author

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  • Moraru Andreea

    (,“Ovidius” University of Constanta, Faculty of Economic Sciences)

Abstract

Entertainment is playing an important part in modern society, and is becoming increasingly important as tourism motivation. Bearing this in mind it is only natural to be taken into consideration when establishing the promotional strategy for tourism enterprises. This paper aims at demonstrating the importance of the entertainment services for the Romanian seaside tourism activity, by presenting part of the results obtained from a marketing research oriented on finding tourists’ opinion regarding tourism services provided on the Romanian seaside. The results of this research come to emphasize the necessity to give proper place to entertainment when establishing the promotional strategy of tourism enterprises.

Suggested Citation

  • Moraru Andreea, 2010. "The Importance of Entertainment in Promotional Strategies of Romanian Seaside Tourism Enterprises," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 509-512, October.
    • Handle: RePEc:ovi:oviste:v:10:y:2010:i:2:p:509-512
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    File URL: http://stec.univ-ovidius.ro/html/anale/RO/cuprins%20rezumate/rezumate2010p2.pdf
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    More about this item

    Keywords

    tourism services; tourism enterprise; entertainment services; promotional strategy; impact;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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