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The Profile Of The Tourists Who Choose Alba County As A Tourist Destination


  • Andreea Muntean
  • Claudia Moisă


The tourism demand and the choice of destinations are strongly influenced by a number of factors among which: the destination's accessibility, the natural and anthropic environment, the forms of entertainment and animation provided by each area, the local hospitality etc. In order to outline the profile of the tourists who choose to spend their holiday in Alba County, we have conducted a survey among people who were tourists during September 2013 - December 2013 in the 10 micro-regions of the county. Knowing the potential clients' expectations, one can create tourism products tailored to the needs and wants of individual travellers or groups of tourists interested in Alba. Or, Alba is placed to become a major tourist destination on the domestic and international market.

Suggested Citation

  • Andreea Muntean & Claudia Moisă, 2014. "The Profile Of The Tourists Who Choose Alba County As A Tourist Destination," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(16), pages 1-21.
  • Handle: RePEc:alu:journl:v:2:y:2014:i:16:p:21

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    Cited by:

    1. Claudia Olimpia Moisa, 2016. "Alba County - Rural Tourism Destination?," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 157-171, December.

    More about this item


    the tourist profile; Alba County; touristic destination;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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