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Techniques Used In Search Engine Marketing

Author

Listed:
  • Assoc. Prof. Liviu Ion Ciora Ph. D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

  • Lect. Ion Buligiu Ph. D

    (University of Craiova Faculty of Economics and Business Administration Craiova, Romania)

Abstract

Search engine marketing (SEM) is a generic term covering a variety of marketing techniques intended for attracting web traffic in search engines and directories. SEM is a popular tool since it has the potential of substantial gains with minimum investment. On the one side, most search engines and directories offer free or extremely cheap listing. On the other side, the traffic coming from search engines and directories tends to be motivated for acquisitions, making these visitors some of the most probable clients for the services and goods to be sold on-line. In the on-line environment, all promoting activities involving search engines fall in the category of search engine management. Our paper attempts to perform a study on techniques used in search engine marketing.

Suggested Citation

  • Assoc. Prof. Liviu Ion Ciora Ph. D & Lect. Ion Buligiu Ph. D, 2010. "Techniques Used In Search Engine Marketing," Annals of University of Craiova - Economic Sciences Series, University of Craiova, Faculty of Economics and Business Administration, vol. 2(38), pages 1-8, May.
    • Handle: RePEc:aio:aucsse:v:2:y:2010:i:8:p:432-439
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    File URL: http://feaa.ucv.ro/AUCSSE/0038v2-049.pdf
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    More about this item

    Keywords

    Search Engine Marketing; Search Engine Optimization E-Marketing; Pay-per-Click;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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