IDEAS home Printed from https://ideas.repec.org/p/csc/cerisp/200507.html
   My bibliography  Save this paper

Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”

Author

Abstract

The increasing word wide competition of the global firms has been stirred up the difference geographic areas to compete versus the others. Each country tries to be leader on the market and to take advantage by the own resources and the potentiality to grow up. The geographic areas are managed like a firm to reach the maximum efficiency with the minimum economic resources. On the first part of this working paper is showed the marketing tools connected to the idea to see the territory as a product. The second part is developing the searching of “Consorzio per la tutela dell’Asti”. This area is divided in 52 counties between Asti, Cuneo and Alessandria. The target of this studio is to give a strategic point of view to territorial marketing for underline the “intangible heritage” of those areas, like elements which improve the attraction of then.

Suggested Citation

  • Maria Marenna, 2005. "Un’analisi teorica sul marketing territoriale. Presentazione di un caso studio. Il “consorzio per la tutela dell’Asti”," CERIS Working Paper 200507, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    • Handle: RePEc:csc:cerisp:200507
    as

    Download full text from publisher

    File URL: https://www.byterfly.eu/islandora/object/librib:357883
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Territorial marketing; local development; territorial communication;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:csc:cerisp:200507. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Anna Perin or Giancarlo Birello (email available below). General contact details of provider: https://edirc.repec.org/data/cerisit.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.