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Modularitás és változatossági hozadék
[Modularity and the benefits of diversity]

Author

Listed:
  • Szabó, Katalin
  • Kocsis, Éva

Abstract

A napjainkban zajló információs forradalom számos stabilnak hitt összefüggést felborít. A ,,szérianagyság", amelyet sok évtizeden keresztül a gazdaságos termelés kulcsaként tartottak számon, sok esetben szinte nem is értelmezhető, hisz a termékek egyre nagyobb hányada ma már nem szériatermék. Az azonos modulokból sokféle kombinációban összeállított végtermékek lehetővé teszik, hogy a vállalatok úgy igazodjanak megrendelőjük igényeihez, hogy közben ne adják fel a tömeggyártás elvét sem. A modularitás alól egyetlen terület sem vonhatja ki magát, az egyetemi curriculumokat éppúgy modularizálják, mint az értékpapírokat vagy a személyi számítógépet. Ez utóbbit például a Dell Computer 16 millió (!) különféle változatban kínálja vevőinek. A cikk modularitás dinamikus előretörésének okait elemzi, e folyamat előnyeit, korlátait és árnyoldalait egyaránt bemutatva. A szerzők a modularitással összefüggő változatossági hozadék (economies of scope) elemzésével zárják írásukat. A modularitásból fakadó lehetőségeket kihasználva, a cégek egyaránt hasznot húzhatnak a méretgazdaságosságból (az egyes modulok minél nagyobb szériában való előállítása révén) és végtermékek egyéniesítéséből.

Suggested Citation

  • Szabó, Katalin & Kocsis, Éva, 2001. "Modularitás és változatossági hozadék [Modularity and the benefits of diversity]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(9), pages 745-765.
    • Handle: RePEc:ksa:szemle:410
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    References listed on IDEAS

    as
    1. Baumol, William J, 1982. "Contestable Markets: An Uprising in the Theory of Industry Structure," American Economic Review, American Economic Association, vol. 72(1), pages 1-15, March.
    2. Todd R. Zenger & William S. Hesterly, 1997. "The Disaggregation of Corporations: Selective Intervention, High-Powered Incentives, and Molecular Units," Organization Science, INFORMS, vol. 8(3), pages 209-222, June.
    3. L. J. Bourgeois, III & Kathleen M. Eisenhardt, 1988. "Strategic Decision Processes in High Velocity Environments: Four Cases in the Microcomputer Industry," Management Science, INFORMS, vol. 34(7), pages 816-835, July.
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    JEL classification:

    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • F13 - International Economics - - Trade - - - Trade Policy; International Trade Organizations
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality

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