Perceived Quality and Corporate Image in Mobile Services: The Role of Technical and Functional Quality
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Abstract
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DOI: 10.1515/jeb-2017-0011
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References listed on IDEAS
- Liang, Dapeng & Ma, Zhenzhong & Qi, Liyun, 2013. "Service quality and customer switching behavior in China's mobile phone service sector," Journal of Business Research, Elsevier, vol. 66(8), pages 1161-1167.
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More about this item
Keywords
mobile services; technical service quality; SERVPERF; perceived image;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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