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The Beer Brands On The Macedonian Market: How Are They Perceived?

Author

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  • Assist. Prof. Ph.D Anita Ciunova-Suleska

    (University “Ss Cyril and Methodius”Faculty of Economics Skopje, Macedonia)

Abstract

The aim of this paper is to present the perceived position of the beer brands (domestic and foreign) on the Macedonian market. There are lots of beer brands offered on the Macedonian market which indicates that the competition is quite big. The competition is especially fierce among few of them because respondents have very similar perceptions about those brands. To have knowledge about the perceived position that product holds is crucial for the company because it is very important the perceived position to be identical with the desired position, otherwise (if the perceived position is worse than the planned) the company must involve itself in the activities of repositioning.

Suggested Citation

  • Assist. Prof. Ph.D Anita Ciunova-Suleska, 2009. "The Beer Brands On The Macedonian Market: How Are They Perceived?," Revista Tinerilor Economisti (The Young Economists Journal), University of Craiova, Faculty of Economics and Business Administration, vol. 1(12), pages 97-104, April.
    • Handle: RePEc:aio:rteyej:v:1:y:2009:i:12:p:97-104
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    More about this item

    Keywords

    positioning; positioning map; beer; perceived position;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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