An Exploratory Research On Relationships With Stakeholders In Innovation
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References listed on IDEAS
- LaBahn, Douglas W. & Krapfel, Robert, 2000. "Early Supplier Involvement in Customer New Product Development: A Contingency Model of Component Supplier Intentions," Journal of Business Research, Elsevier, vol. 47(3), pages 173-190, March.
- Zacharias, Nicolas, 2011. "An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 55554, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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Keywordsinnovation; new product development; relationship marketing; value co-creation; stakeholders;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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