IDEAS home Printed from https://ideas.repec.org/a/bac/fsecub/13-18-36.html
   My bibliography  Save this article

An Exploratory Research On Relationships With Stakeholders In Innovation

Author

Listed:
  • Rodica Boier

Abstract

High levels of product innovation activity are occurring through key companies leading and developing stakeholders networks. Thus, an innovating company will be always interested to know the degree to which component suppliers are willing to form partnerships by participating in its new products development process. Recognized as an effective opportunity for innovation, value co-creation allows the company to use relationships with customers and other stakeholders during the generating process, to create a space for mutual learning, co-creation and co-design, in which the stakeolders become an integrated part of the innovation and design process not only as a simple informants.The objective of the study was to describe the way that companies follow in their efforts to innovate involving the stakeholders. Relationships initiated, developed and maintained in this respect were studied on three Romanian companies that activate in the design and development of Enterprise Resource Planning (ERP) software solutions. They also deliver consultancy, implementation and post-implementation services for the products they sell. As source of information were used discutions conducted with directors of marketing from the three companies and also with several stakeholders involved in the innovation processes. Several similarities was found and described, for relationships specific to each category of stakeholder.

Suggested Citation

  • Rodica Boier, 2013. "An Exploratory Research On Relationships With Stakeholders In Innovation," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
  • Handle: RePEc:bac:fsecub:13-18-36
    as

    Download full text from publisher

    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2013/20131836.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. LaBahn, Douglas W. & Krapfel, Robert, 2000. "Early Supplier Involvement in Customer New Product Development: A Contingency Model of Component Supplier Intentions," Journal of Business Research, Elsevier, vol. 47(3), pages 173-190, March.
    2. Zacharias, Nicolas, 2011. "An integrative approach to innovation management : patterns of companies' innovation orientation and customer responses to product program innovativeness," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 55554, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    innovation; new product development; relationship marketing; value co-creation; stakeholders;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bac:fsecub:13-18-36. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Bogdan Nichifor). General contact details of provider: http://edirc.repec.org/data/fseubro.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.