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Collaborative pull innovation: origins and adoption in the new economy


  • Robert D. Weaver

    (201-E Armsby Bldg., Pennsylvania State University, University Park, PA 16802)


This article argues that collaboration has been a key piston in the engine that is driving economic growth in the new millennium. Innovation in information technology, institutions, and strategic reorientation of technological change has opened opportunity, and competition has put strong imperatives in play for collaborative innovation. First, these imperatives have forced a reorientation of private enterprise from push to pull systems. Second, they have catalyzed a strategic unbundling of integrated firms to create specialized enterprises with enhanced productivity and flexibility, though with increased demand for virtual integration through less formal relationships to establish and manage collaboration. This article presents the hypothesis that these changes induced a fundamentally new dynamic in innovation processes that we label as collaborative pull innovation. This new form of innovation encompasses and directs product, process, and organizational innovation toward fulfilling consumer demand. To examine this hypothesis, the nature of private-sector innovation is assessed within the context of the food sector. This sector is of special interest due to important roles played by small- to medium-sized enterprises. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Robert D. Weaver, 2008. "Collaborative pull innovation: origins and adoption in the new economy," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 388-402.
  • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:388-402 DOI: 10.1002/agr.20165

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    References listed on IDEAS

    1. Bronwyn Hall & Jacques Mairesse, 2006. "Empirical studies of innovation in the knowledge-driven economy," Economics of Innovation and New Technology, Taylor & Francis Journals, vol. 15(4-5), pages 289-299.
    2. Sakakibara, Mariko, 2001. "Cooperative research and development: who participates and in which industries do projects take place?," Research Policy, Elsevier, vol. 30(7), pages 993-1018, August.
    3. Martinez, Stephen W. & Stewart, Hayden, 2003. "From Supply Push to Demand Pull: Agribusiness Strategies for Today's Consumers," Amber Waves, United States Department of Agriculture, Economic Research Service, November.
    4. Martinez, Stephen W., 1999. "Vertical Coordination in the Pork and Broiler Industries: Implications for Pork and Chicken Products," Agricultural Economics Reports 34031, United States Department of Agriculture, Economic Research Service.
    5. Hagedoorn, John & Link, Albert N. & Vonortas, Nicholas S., 2000. "Research partnerships1," Research Policy, Elsevier, vol. 29(4-5), pages 567-586, April.
    6. LaBahn, Douglas W. & Krapfel, Robert, 2000. "Early Supplier Involvement in Customer New Product Development: A Contingency Model of Component Supplier Intentions," Journal of Business Research, Elsevier, vol. 47(3), pages 173-190, March.
    7. William Chambers & Robert P. King, 2002. "Changing Agricultural Markets: Industrialization and Vertical Coordination in the Dry Edible Bean Industry," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 24(2), pages 495-511.
    8. Kenneth Arrow, 1962. "Economic Welfare and the Allocation of Resources for Invention," NBER Chapters,in: The Rate and Direction of Inventive Activity: Economic and Social Factors, pages 609-626 National Bureau of Economic Research, Inc.
    9. Ollinger, Michael & Nguyen, Sang V. & Blayney, Donald P. & Chambers, William & Nelson, Kenneth B., 2005. "Structural Change in the Meat, Poultry, Dairy and Grain Processing Industries," Economic Research Report 7217, United States Department of Agriculture, Economic Research Service.
    10. Miotti, Luis & Sachwald, Frederique, 2003. "Co-operative R&D: why and with whom?: An integrated framework of analysis," Research Policy, Elsevier, vol. 32(8), pages 1481-1499, September.
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    Cited by:

    1. Weaver, Robert D. & Moon, Yongma, 2010. "Private Labels: A Mechanism For Fulfilling Consumer Demand For Healthy Food?," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116397, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
    2. Boniface, Bonaventure & Gyau, Amos & Stringer, Randy, 2009. "Relationship quality as the predictor of long term relationship in the Malaysian dairy industry," MPRA Paper 24420, University Library of Munich, Germany.
    3. Kuhne, Bianka & Gellynck, Xavier & Weaver, Robert D., 2010. "Network connections and innovation capacity in traditional agrifood chains," 116th Seminar, October 27-30, 2010, Parma, Italy 95050, European Association of Agricultural Economists.
    4. Gellynck, Xavier & Kuhne, Bianka & Weaver, Robert D., 2011. "Relationship Quality and Innovation Capacity of Chains: The Case of the Traditional Food Sector in the EU," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(1).
    5. Kuhne, Bianka & Lefebvre, Virginie M. & Gellynck, Xavier, 2013. "Knowledge Exchange in Innovation Networks: How Networks Support open Innovation in Food SMEs," 2013 International European Forum, February 18-22, 2013, Innsbruck-Igls, Austria 164742, International European Forum on Innovation and System Dynamics in Food Networks.
    6. Acosta, Manuel & Coronado, Daniel & Toribio, Mª Rosario, 2011. "The use of scientific knowledge by Spanish agrifood firms," Food Policy, Elsevier, vol. 36(4), pages 507-516, August.
    7. Christian Brodhag, 2013. "Research universities, technology transfer, and job creation: what infrastructure, for what training?," Post-Print emse-00804454, HAL.

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