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Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies

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  • McCann, Nick
  • Montabon, Frank

Abstract

Given the increasing consolidation in the U.S. meat industry, smaller and specialty producers often have difficulty breaking into the market in profitable volumes. This paper examines three cooperative models for specialty beef producers. We offer a realistic examination of the potential for success of each model. Based on this, we identify the key attributes for a new model and offer guidance for future research efforts.

Suggested Citation

  • McCann, Nick & Montabon, Frank, 2012. "Strategies for Accessing Volume Markets in the Beef Industry: A Review of Three Case Studies," Journal of Agriculture, Food Systems, and Community Development, Center for Transformative Action, Cornell University, vol. 2(2).
    • Handle: RePEc:ags:joafsc:359463
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    References listed on IDEAS

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    1. Anderson, John D. & Hudson, Darren, 2008. "Acquisitions and Integration in the Beef Industry," Policy Issues 93678, Agricultural and Applied Economics Association.
    2. McCluskey, Jill J. & Wahl, Thomas I. & Li, Quan & Wandschneider, Philip R., 2005. "U.S. Grass-Fed Beef: Marketing Health Benefits," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(3), pages 1-8, November.
    3. Robert D. Weaver, 2008. "Collaborative pull innovation: origins and adoption in the new economy," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 388-402.
    4. Richard J. Sexton, 2000. "Industrialization and Consolidation in the U.S. Food Sector: Implications for Competition and Welfare," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 82(5), pages 1087-1104.
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