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Performance impact of new product development processes for distinct scenarios under different supplier–manufacturer relationships

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  • Lee, Yun-Huei
  • Wang, Kung-Jeng

Abstract

Although supplier involvement in new product development (NPD) projects has become increasingly important for strengthening a firm's competitive position, few studies have investigated the impact of changing research and development (R&D) workloads in NPD. According to the level of design-related characteristics including design-related communication and design-related nature, we identify four types of supplier–manufacturer relationships: sequential mode, passive supplier involvement, active supplier involvement, and strategic development. Differing from qualitative and survey-oriented research, this study proposes a system dynamics model for the quantitative exploration of workload impacts on R&D-system equilibrium under different supplier–manufacturer relationships. We justify experimentally the NPD performances of these supplier–manufacturer relationship configurations under workload impacts and provide managerial insights.

Suggested Citation

  • Lee, Yun-Huei & Wang, Kung-Jeng, 2012. "Performance impact of new product development processes for distinct scenarios under different supplier–manufacturer relationships," Mathematics and Computers in Simulation (MATCOM), Elsevier, vol. 82(11), pages 2096-2108.
  • Handle: RePEc:eee:matcom:v:82:y:2012:i:11:p:2096-2108
    DOI: 10.1016/j.matcom.2012.04.008
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    References listed on IDEAS

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    1. Sahal, Devendra, 1985. "Technological guideposts and innovation avenues," Research Policy, Elsevier, vol. 14(2), pages 61-82, April.
    2. Wynstra, Finn & van Weele, Arjan & Weggemann, Mathieu, 2001. "Managing supplier involvement in product development:: Three critical issues," European Management Journal, Elsevier, vol. 19(2), pages 157-167, April.
    3. LaBahn, Douglas W. & Krapfel, Robert, 2000. "Early Supplier Involvement in Customer New Product Development: A Contingency Model of Component Supplier Intentions," Journal of Business Research, Elsevier, vol. 47(3), pages 173-190, March.
    4. Bidault, Francis & Despres, Charles & Butler, Christina, 1998. "The drivers of cooperation between buyers and suppliers for product innovation," Research Policy, Elsevier, vol. 26(7-8), pages 719-732, April.
    5. John D. Sterman, 1989. "Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment," Management Science, INFORMS, vol. 35(3), pages 321-339, March.
    6. Ragatz, Gary L. & Handfield, Robert B. & Petersen, Kenneth J., 2002. "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Elsevier, vol. 55(5), pages 389-400, May.
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    Cited by:

    1. Federico Cosenz & Guido Noto, 2016. "Applying System Dynamics Modelling to Strategic Management: A Literature Review," Systems Research and Behavioral Science, Wiley Blackwell, vol. 33(6), pages 703-741, November.

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