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Particularities Of Life Insurance Purchasing Process

Author

Listed:
  • Nicoleta GRIDEANU

    () ("Spiru Haret” University, Romania, Faculty of Management, Brasov)

  • Ilie-Mircea BARBU

    () ("Spiru Haret" University,Faculty of Management, Brasov, Romania)

Abstract

The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.

Suggested Citation

  • Nicoleta GRIDEANU & Ilie-Mircea BARBU, 2010. "Particularities Of Life Insurance Purchasing Process," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 12(2), pages 59-65, October.
  • Handle: RePEc:fmb:journl:v:12:y:2010:i:2:p:59-65
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    More about this item

    Keywords

    life-insurance; insurance policy; situational factors; decision-making;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies

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