IDEAS home Printed from https://ideas.repec.org/a/sph/rjedep/v5y2015i2p31-36.html
   My bibliography  Save this article

What if Simulation for a Brazilian Company Regarding Marketing Budget

Author

Listed:
  • Diogo Pinto

    (Spiru Haret University Bucharest)

Abstract

The article research is a case study regarding how to design the marketing budget for a small Brazilian company that started the activity one year ago. Taking into account the data that we gather, we decided to use What-if simulation. The case study is a simplified model representation of a company, adjusted according to the data that is released as target for the following year. In practice, the formulation of a scenario allows the construction of a hypothetical world that the analyst can see and navigate.

Suggested Citation

  • Diogo Pinto, 2016. "What if Simulation for a Brazilian Company Regarding Marketing Budget," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 5(2), pages 31-36, June.
    • Handle: RePEc:sph:rjedep:v:5:y:2015:i:2:p:31-36
    as

    Download full text from publisher

    File URL: http://jedep.spiruharet.ro/RePEc/sph/rjedep/JEDEP17_4Pinto_p31-36.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    What-if; simulation; multidimensional; hypothetical; predict; business modelling; scenario; goal;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sph:rjedep:v:5:y:2015:i:2:p:31-36. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Rocsana Bucea-Manea-Tonis (email available below). General contact details of provider: http://jedep.spiruharet.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.