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What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?

Author

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  • Mulaj, Isa

Abstract

Archaeotourism can take place in two main forms: i) on site or locations of discoveries; and ii) assembling the discoveries into museums or exhibitions. Given that the first option in Kosovo has not proven viable, a marketing strategy went on to be explored for the latter in broad terms by taking into account Bronze Age artifacts with engravings from the sacred geometry discovered by the Author of this paper during 2013-14, which were the work of ancient Illyrians. Yet, the results suggest a third alternative of archaeotourism development, and that is the interest by respective foreign scholars, institutions, and foundations by using Long Tail marketing approach. The paper interprets some astrological metaphors of sacred geometry in literature review, but draws conclusions from archeological discoveries.

Suggested Citation

  • Mulaj, Isa, 2015. "What Marketing Strategy for Sacred Geometry Discoveries to Make Archaeotourism Work?," MPRA Paper 67176, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:67176
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    File URL: https://mpra.ub.uni-muenchen.de/67176/1/MPRA_paper_67176.pdf
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    References listed on IDEAS

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    1. Mulaj, Isa, 2014. "Why archeological tourism does not work?: Evidence from two discoveries in Kosovo," MPRA Paper 59928, University Library of Munich, Germany.
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    Cited by:

    1. Paunić, Alida, 2016. "Brazil, Preservation of Forest and Biodiversity," MPRA Paper 71462, University Library of Munich, Germany.

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      More about this item

      Keywords

      Kosovo; Bronze Age; sacred geometry; archaeotourism; marketing strategy;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
      • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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